Red baseball caps parodying Donald Trump’s Maga hats have become a symbol of Danish and Greenlandic defiance against the US president’s threat to seize the Arctic territory. The caps, reading “Make America Go Away” in a spoof of Trump’s “Make America Great Again” slogan, have surged in popularity at protests and on social media.
The caps were created by Jesper Rabe Tonnesen, owner of a Copenhagen vintage clothing store. Early batches sold poorly in 2024, but demand skyrocketed after a US delegation visited Greenland and Trump’s rhetoric escalated. “When a delegation from America went up to Greenland, we started to realise this probably wasn’t a joke – it’s not reality TV, it’s actually reality,” Tonnesen said. He has now ordered several thousand more.
Some caps were worn at a rally on Saturday in Copenhagen, where protesters waved Danish and Greenlandic flags and carried signs reading “No Means No” and “Make America Smart Again.” Lars Hermansen, a resident wearing the cap, said: “I want to show my support to Greenland and also show that I don’t like the president of the United States.” Another protester, Kristian Boye, added: “I’m here to support the Greenlanders, who are going through a very hard time right now. They are being threatened with having their country invaded. I think it’s totally unacceptable.”
European governments have rallied behind Denmark and Greenland, warning that Trump’s threats undermine western security. The original cap design featured a pun: “Nu det NUUK!” – playing on the Danish phrase “Nu det nok” (Now it’s enough) and substituting Nuuk, Greenland’s capital.
