Red baseball caps parodying Donald Trump's signature “Make America Great Again” slogan have become a symbol of defiance in Denmark and Greenland as the US president intensifies pressure over the Arctic territory. The caps, which read “Make America Go Away,” have been spotted at public rallies and widely shared on social media, including at a freezing Copenhagen protest over the weekend.
The design was created by Jesper Rabe Tonnesen, owner of a vintage clothing store in Copenhagen. Initial batches sold poorly in 2024, but demand surged after the Trump administration escalated its rhetoric over Greenland. Tonnesen described the moment he realised the threat was serious: “When a delegation from America went up to Greenland, we started to realise this probably wasn't a joke – it's not reality TV, it's actually reality.” He has since ordered “several thousand” more caps.
A variant of the cap features a wordplay on Danish: “Nu det NUUK!” – a twist on “Nu det nok” (“Now it's enough”), substituting Nuuk, Greenland's capital. Protesters in Copenhagen waved Danish and Greenlandic flags and held handmade signs. One read “No Means No,” while another declared “Make America Smart Again.”
Copenhagen resident Lars Hermansen wore one of the red caps to show support for Greenland and opposition to the US president. Fellow protester Kristian Boye said the gathering in front of city hall combined a lighthearted tone with a serious message: “They are being threatened with having their country invaded. I think it's totally unacceptable.”
European governments have rallied behind Denmark and Greenland, warning that Trump's threats undermine western security and stressing the need to defend Arctic regions. The caps have become a visible expression of solidarity as tensions over Greenland continue.
