Hailey Bieber Offers Rare Valentine's Day Insight into Marriage with Justin Bieber
Hailey Bieber, the model and entrepreneur, is famously private about her marriage to pop and R&B superstar Justin Bieber. However, in a gracious departure from her usual guarded stance, she recently treated eager fans to an intimate glimpse of how the couple celebrated Valentine's Day this year.
A Sweet and Sentimental Social Media Reveal
Through an Instagram Story posted on Friday, the 29-year-old Rhode skincare founder shared a series of visuals that painted a picture of their romantic festivities. The slideshow featured a delectable photo of chocolate-covered strawberries, generously drizzled with icing, which she likely enjoyed with her 31-year-old husband.
Adding a deeply personal touch, Hailey also uploaded a handwritten love note. The message, which read 'You are my forever Valentine' and was accompanied by a red kiss mark, strongly suggested it was a note she penned herself for Justin.
Mixing Romance with Promotion
The Valentine's Day share was not solely about romance. Bieber, who previously posted provocative snaps of herself in just a gym towel, also included a clip from Justine Skye's newly released Thong music video. The song, with its seductive themes and lyrics like 'I like it, I want it' and 'feeling ecstasy,' would certainly set a romantic mood. Skye is a known friend of Justin's and has collaborated with the Biebers in the past.
Seizing the promotional opportunity, Hailey plugged Justin's SKYLRK fashion brand. She shared a picture of stylist Karla Welch modeling one of his leather jackets. Furthermore, within the photo carousel, she informed her followers about her new Rhode skincare product.
'Wanna share a tid bit about our new caffeine reset mask,' the beauty mogul wrote, detailing its benefits for reactive skin conditions like perioral dermatitis and rosacea.
Continued Support for Justin's Fashion Venture
This Valentine's Day revelation follows closely on the heels of Hailey actively supporting her husband's business endeavors. Just last week, she modeled his SKYLRK fashion line, showcasing an array of micro shorts, midriff-baring tops, hoodies, and casual footwear.
The eye-catching campaign featured Bieber in powerful poses, often with her signature pout, and her long hair styled naturally. Many shots utilized black and white photography for a dramatic effect, highlighting her commitment to the brand.
A Partnership in Life and Business
Hailey, who recently attended the Wuthering Heights premiere in Sydney looking elegantly daring in a lace frock, appears to be a significant inspiration behind Justin's collection. Launched in July 2025, Justin's brand has cultivated a 'cozy boy' and 'dirtbag' aesthetic since he began testing the style publicly in 2023.
With Hailey, the mother of their 17-month-old son Jack, now putting her own fashionable spin on the brand, its success seems assured. Reports from Puck News indicate that Justin's SKYLRK brand is already generating impressive sales of approximately $2 million per month, a testament to their combined influence and the public's appetite for their collaborative ventures.
