I'm A Celeb Row Escalates as Gemma Collins Fires Back at Sinitta
The first week of I'm A Celebrity South Africa concluded with dramatic fallout, as Gemma Collins launched an off-air rant against fellow contestant Sinitta. The conflict ignited after Sinitta remarked that she initially believed the announcement of Gemma playing Mama Morton in Chicago in 2022 was a "joke," leaving Gemma deeply offended.
Tensions Spill Over Beyond the Screen
Following the broadcast of the incident on ITV, the dispute quickly moved off-air. Gemma Collins posted a fiery video on social media, declaring, "Anyone who ever doubted me, said I was never going to be anything... f*** you." Meanwhile, Sinitta responded by criticising fans for their "nasty" reactions and claimed that ITV producers had "edited out" portions of their conversation to skew the narrative. She also extended an apology to Gemma in an attempt to defuse the situation.
Camp Dynamics Heat Up with Simon Cowell References
In a preview for the upcoming episode, Gemma took a pointed swipe at Sinitta regarding her long-term, on-and-off relationship with music mogul Simon Cowell. Gemma commented in the Bush Telegraph, "She was in an on and off relationship with him for over 40 years and when Sinitta rings he replies and says 'I'll call you tomorrow Sinitta'. I mean, if someone did that to me, they'd be blocked, scrubbed off the Christmas card list and yeah, I ain't waiting around for no man to call me back." Sinitta acknowledged the dynamics, noting the challenges in reaching Cowell through multiple intermediaries.
Sinitta Defends Herself Amid Fan Backlash
Sinitta took to social media to clarify her stance, explaining that her comment about the Chicago announcement was misunderstood. She stated, "I didn't call her a joke, I said I thought the announcement was a joke at the time as I had not been aware that she sang and danced etc." She emphasised that they had bonded over discussions about the theatre production and lamented the editing choices that omitted their amicable exchanges. Sinitta also highlighted her extensive career in television, theatre, and film, which predates her association with Simon Cowell.
Audience Anticipation Builds for New Entrants
As the row continues to unfold, viewers are eagerly anticipating the potential arrival of football personalities Harry Redknapp and Jimmy Bullard to the camp. The ongoing drama between Gemma and Sinitta adds a layer of intensity to the series, keeping fans engaged with each new development.



