It's April 1, and brands are pulling out all the stops with elaborate pranks and fake product launches. From a chocolate Babybel to a 'training train' by Heathrow Express and PureGym, here are some of the best jokes of 2026.
Heathrow Express and PureGym have unveiled the UK's first 'training train', a 15-minute service from Paddington to Heathrow where passengers can stretch, squat and sweat with PureGym personal trainers. The workout includes 'overhead locker lifts' and 'gate sprint drills'.
Krispy Kreme has entered the Colin vs Cuthbert rivalry with their own 'Kolin the Katerpillar' cake, made from mini Original Glazed doughnuts and covered in chocolate. Fans have reacted positively, with many saying they would buy it.
Warburtons and Only Curls have collaborated on a fake product called Crust & Curl Defining Gel, inspired by the old saying that eating crusts makes your hair curly. The gel is said to smell like a bakery.
Aldi has announced the launch of its own law firm, LEGALDI, with the tagline 'BREAD. MILK. JUSTICE.' The supermarket cheekily offers legal help for those who have 'said something they shouldn't'.
Terry's Chocolate Orange has introduced the Emergency Segment Phone Case, designed to carry one segment of chocolate. The case features 'anti-heat-proof-hyrdro-technology' to prevent melting.
Dyson teased a new product range for pets, including the Airwrap Fur for cats and the Airstrait Mane+Tail for horses. The joke was revealed when fans realised the photo showed a dog, not a human.
