A UK cricket club has found a novel way to boost attendance by inviting remote workers to do their jobs while watching the match. Surrey County Cricket Club, one of England's most successful teams, is encouraging hybrid workers to come to The Kia Oval, its historic south London ground, and work while enjoying the cricket.
The 'Work From Oval' Initiative
Over the winter, Surrey upgraded the Wi-Fi at the 180-year-old ground and set aside dedicated work areas with desks, power outlets, and clear views of the game. Dubbed 'Work From Oval,' the club has pondered whether it offers the 'best home office in the country' and assured potential workers that 'we won't tell your boss.'
During the three home four-day County Championship matches hosted this season, hundreds have taken up the chance to work at the Oval. On Friday, when Surrey hosted Sussex, over 6,000 attended, a significant crowd for a workday, boosted by glorious weather and the prospect of over seven hours of cricket.
Hybrid Workers Embrace the Opportunity
Harry Ashton, director of Elite Finance Solutions, usually works from a coworking space in Wimbledon. He jumped at the chance to work at the Oval for just 15 pounds. 'It's not quite as good as Lytham Cricket Club,' he joked, referencing his local club. Later, he joined friends for a beer, enjoying the start of a three-day weekend.
Neil Munro, owner of Munron Consulting Ltd, believes in treating people like adults. 'I don't see any downside provided everyone treats it with respect,' he said. Matthew Balch, a keen club cricketer, added, 'All counties should lean into the remote worker-freelancer market to grow attendances.'
Stigma Remains
Some workers were more cautious. A 46-year-old woman working for a global company insisted on anonymity, concerned about how she would be perceived. Despite the stigma, the shift toward hybrid work has become a lasting legacy of the COVID-19 pandemic, with over a quarter of UK working adults now working remotely part-time.
