A record 11.5 million people aged 16 and over now belong to a gym in the UK, a rise of 1.6 million from 2022, according to a report by UKActive, the trade body for fitness operators. This means one in six Britons has a gym membership, driven largely by generation Z—those born between 1997 and 2012—who are increasingly choosing fitness over traditional social venues like the pub.
Huw Edwards, UKActive’s chief executive, said: 'We are witnessing strong demand among all age groups and increasing popularity among gen Z, with health and fitness clubs experiencing growing demand for services such as group exercise, strength training and cardio workouts. Young people are seeing health and fitness as part of their identity and a non-negotiable when it comes to their personal priorities. Many of them are telling us they prefer going to the gym rather than more traditional venues for socialising such as the pub.'
The report highlights a 'generational shift' in gym visiting, with younger generations demonstrating higher levels of physical activity and membership, indicating a societal shift towards health and wellbeing. Older people are more likely to avoid joining because they believe they do not need to, suggesting the positive mindset towards fitness is more prevalent among younger age groups.
David Minton, founder of Leisure Database, noted that gen Z are also going to the gym to meet romantic partners and expand social networks, as the gym offers an in-person experience. 'For them, gym-going is all about the social element. It’s not about losing weight, because most of them don’t need to,' he said.
The UK health and fitness market grew to £5.7bn last year, with 5,607 clubs hosting 616m visits. Lower-cost gyms and pay-as-you-go options have also boosted participation. When asked about motivations, 83% of members cited improving physical strength and fitness, 76% boosting mental wellbeing, 75% improving confidence and appearance, and 68% sleeping better. The proportion of Britons with gym membership now stands at 16.9%, one of the highest in Europe.
