A new survey of 2,000 people has revealed that Brits harbour a secret admiration for the French way of life, with four in ten admitting to 'idolising' all things French. The research, commissioned by St Pierre as part of their 'eat avec respect' campaign, found that 66% of respondents are keen to incorporate French flair into their daily routines.
The study highlights envy for French work habits, such as leaving on time and striking for rights, as well as a desire for the country's work-life balance. Some 43% of Brits yearn for effortless French style, while 39% admire how the French balance work and leisure. A spokesperson for St Pierre commented: 'The French lifestyle is often admired and romanticised worldwide... characterised by a balance between work, leisure, and enjoying the finer things in life.'
When it comes to dining, the French take pride in every bite, and 43% of Brits think the French treat food and mealtimes with more respect. The average UK adult spends just 47 minutes on breakfast, lunch and dinner combined, yet 24% believe a nice lunch during the workday would improve their mood. Three in ten people think that adopting aspects of French living would make the world a happier place.
Some 32% of those polled have considered moving to France, attracted by its 'stylish' (48%), 'relaxed' (41%) and 'balanced' (36%) reputation. Adopting fresher ingredients, embracing doing nothing, and taking time to enjoy surroundings were among the changes already made by some. However, ditching processed foods, making time for hobbies, and being more romantic are changes they have yet to embrace.
The spokesperson added: 'While both British and French eating habits have their unique characteristics, they also reflect broader cultural values... food is a great leveller as it's more than just food on a plate - it's shared experience and memory-making which unites us all.'
