According to a recent poll by Wild Nutrition, three in five Britons are confused by the sheer volume of health and wellbeing advice available today, and more than half have felt misled after following something they saw online. In response, Isabelle Nunn, head of nutrition science and formulation at the supplement brand, has identified five common wellness myths she wishes people would stop believing.
1. Breakfast Is Not a One-Size-Fits-All Essential
While breakfast has long been hailed as the most important meal of the day, Nunn says it depends on individual routine, lifestyle, and needs. For weight loss, research from Mayo Clinic shows that intermittent fasting can help improve cholesterol and blood sugar in the short term. However, for those with diabetes or who exercise regularly, breakfast remains crucial for energy. When eating first thing, Nunn recommends porridge oats topped with raspberries, nuts, and seeds as a fibre-rich option.
2. Your Body Already Detoxes Itself
Six in ten survey respondents believe they need to ‘detox’ after overindulgence, but Nunn explains that the liver and kidneys naturally process and remove waste. Post-holiday juice cleanses are unnecessary. Instead, she advises a balanced diet, plenty of water, and prioritising sleep.
3. Apple Cider Vinegar Does Not Burn Fat
More than half of Brits (54%) think apple cider vinegar helps burn fat, but Nunn states there is no evidence to support this. It is fine as a salad dressing ingredient but should not be treated as a weight-loss shortcut. Lasting changes to eating patterns and lifestyle are more effective.
4. Electrolytes Are Not Needed for Everyday Hydration
42% of those surveyed believed electrolyte supplements are necessary regardless of activity levels. Nunn notes they can be useful after workouts or stomach upsets, but normal water and a balanced diet suffice otherwise. She recommends 2.5 to 3 litres of water daily, including from foods like fruit.
5. Higher Supplement Doses Are Not Always Better
A third of people think the highest-dose supplement offers the greatest benefit, but Nunn argues that supplements should be chosen based on individual needs and lifestyle. Look for products with evidence-backed, bioavailable nutrients and avoid unnecessary additives, sugars, and sweeteners. This is crucial as half of adults self-diagnose nutrient deficiencies, yet only 23% seek professional advice.
Focus on Fibre for Real Health Gains
Nunn emphasises that increasing fibre intake is one of the simplest health changes. Fibre supports digestive health, energy, hormonal balance, and sleep. Beans, pulses, oats, seeds, fruit, vegetables, and wholegrains are easy ways to incorporate more fibre daily. She stresses that fibre is not a fad but a fundamental part of a balanced diet.
