In a revelation that is set to rock teatimes across the nation, McVitie's has declared that generations of Brits have been enjoying their iconic Jaffa Cakes incorrectly. The classic combination of sponge, orangey jam, and chocolate has been a staple since 1927, but it seems we've all been missing a trick.
The official word from the confectionery giant is that the cake should be eaten chocolate-side down. This method allows the taste buds to first encounter the rich dark chocolate, followed by the zingy orange jelly, with the light sponge finishing the experience.
The Science Behind the Bite
This isn't just a whimsical suggestion; it's a decision rooted in sensory science. McVitie's explained that consuming the cake this way ensures the chocolate and orange flavours hit the palate first, creating a more intense and enjoyable taste sensation. Eating it sponge-first, as many do, mutes these dominant flavours.
A Nation Divided
The announcement has sparked lively debate on social media, with many claiming they've been 'chocolate-side up' purists their entire lives. Others have admitted to a more chaotic approach, biting straight through the middle or even peeling the layers apart. McVitie's itself acknowledged the various methods but was firm in its decree on the one true way to achieve Jaffa perfection.
So, the next time you reach for that familiar orange package, remember: for the ultimate flavour journey, flip it over.
