MPs Demand Immediate Ban on Brazilian Butt Lifts Over Safety Fears
Members of Parliament are calling for an immediate prohibition on Brazilian butt lifts (BBLs), citing grave patient safety concerns and a lack of regulation in the cosmetic procedure industry. The Women and Equalities Committee (WEC) has issued a stark warning about the current environment, which it describes as a "wild west" where untrained individuals perform procedures in unsafe locations.
Urgent Action Required on High-Risk Procedures
The committee's report states unequivocally that high-harm procedures like the liquid Brazilian butt lift, which has resulted in fatalities, should be banned immediately without further consultation. "There is no need for further consultation and delay," emphasized WEC chairwoman Sarah Owen. The government has proposed restricting BBLs and other high-risk procedures to specified health workers, but the committee notes this would effectively act as a "de facto ban" given the significant dangers involved.
The 'Wild West' of Unregulated Cosmetic Procedures
Currently, there is no regulation governing who can perform non-surgical cosmetic procedures such as injectables (including fillers or Botox), laser therapy, or chemical peels. This regulatory vacuum has led to procedures being conducted in highly inappropriate settings, including:
- Garden sheds and hotel rooms
- Airbnb accommodations and public toilets
- Other unsanitary and unsafe environments
"This 'wild west' of procedures is placing the public at risk," warned Ms. Owen. "Currently, individuals without any formal training can carry out potentially very harmful interventions and often do so in unsafe environments."
Human Cost of Unregulated Procedures
The committee heard harrowing testimony from victims of botched procedures. Sasha Dean gave tearful evidence describing how she was admitted to intensive care with sepsis and hospitalized for five weeks after a BBL went wrong. In September 2024, mother-of-five Alice Webb, 33, from Gloucestershire, died following a liquid BBL procedure.
A Brazilian butt lift is a non-surgical buttock augmentation where dermal fillers are injected to increase volume and shape the buttocks. The committee suggested that increasing numbers of people are turning to cosmetic procedures due to body image issues exacerbated by social media and face-editing technologies.
Call for Comprehensive Licensing System
The MPs are demanding that a licensing system for lower-risk non-surgical cosmetic procedures be introduced within this Parliament, ensuring only suitably qualified practitioners can perform them. "The Government is not moving quickly enough in introducing a licensing scheme for non-surgical cosmetic procedures and should accelerate regulatory action," stated Ms. Owen.
The committee also raised concerns about influencers "normalising" high-risk procedures and recommended that the NHS should record data on cosmetic procedures performed abroad. In 2024, Health Secretary Wes Streeting pledged to improve safety for Britons traveling overseas for cosmetic procedures following several deaths.
Regulation Lagging Behind Industry Growth
Ms. Owen highlighted how regulation has failed to keep pace with the sector's expansion. "In 2013, the head of the NHS warned that a person having a non-surgical cosmetic intervention has no more protection than someone buying a toothbrush," she noted. "Over a decade later the only thing that has changed is the number of people suffering life-changing and life-threatening injuries."
The committee's urgent recommendations represent a significant challenge to the government to address what they describe as a public health crisis in the cosmetic procedure industry.



