The BBC's popular morning programme, Morning Live, has been forced to issue a formal on-air apology following a controversial segment that provided advice to expectant mothers, which has been sharply criticised as "dangerous" by a leading pregnancy research charity.
Controversial Advice Sparks Outcry
During a recent episode, the show featured a segment suggesting that pregnant women could use a stethoscope at home to monitor their unborn baby's heartbeat for reassurance. This advice was immediately flagged as problematic by Tommy's, the well-respected pregnancy and baby charity, which issued a strong statement condemning the suggestion.
Charity Labels Advice as 'Wrong and Dangerous'
Tommy's emphasised that the guidance was not only incorrect but could pose serious risks. The charity warned that such home monitoring could lead to false reassurance, potentially delaying essential medical care if complications arise. They stressed that no consumer device available for home use can accurately assess a baby's well-being, and such checks should only be performed by trained healthcare professionals like midwives or doctors.
Presenters Issue Swift Correction
Hosts Kimberley Walsh and Gethin Jones addressed the error promptly during the broadcast, clarifying the misinformation. They advised viewers that anyone with concerns about their pregnancy should contact their midwife or healthcare provider directly rather than attempting home checks. Additionally, the BBC has appended a correction to the episode available on BBC iPlayer to ensure viewers accessing the content on-demand receive accurate information.
This incident highlights the critical importance of responsible health communication in media, particularly on topics as sensitive as pregnancy, where misinformation can have significant consequences. The swift response from both the show and the charity underscores the ongoing efforts to maintain public trust in health advice disseminated through broadcast platforms.
