A new survey has revealed that many Britons are seeking emotional support from unconventional sources, including hairdressers, shopkeepers, personal trainers, and even their pets. The poll of 2,000 adults found that three-quarters rely on these informal confidants for a mental health boost, with nearly one in five confiding in workplace acquaintances such as colleagues or managers.
However, the study, commissioned by BetterHelp, suggests that while these outlets provide comfort, nearly half (49 per cent) still struggle to cope, indicating that informal support networks may not always suffice. Earlier this year, BetterHelp's 'State of Stigma' report found that a quarter of people do not consider their issues 'serious enough' for professional therapy, yet 49 per cent believe formal support is difficult to access.
Over a third (37 per cent) are deterred by stigma, while 21 per cent cite a lack of access to providers. Joanne Saulter, a BACP-accredited therapist, said: 'Finding the right, qualified therapist can be daunting. Turning to trusted figures like hairdressers or colleagues can offer comfort in the moment - but they're not always equipped to help us process deeper emotional challenges.'
The survey also found that 44 per cent of adults would be more inclined to try therapy if they could switch therapists easily and confidentially, rising to almost two-thirds (63 per cent) for those aged 18-24. Additionally, two-thirds would be more likely to seek professional help if paired with someone non-judgmental, convenient, and understanding—traits typical of their unofficial counsellors.
Key reasons for turning to stand-ins included trust, being 'easy to talk to' (16 per cent), and being understanding (16 per cent). However, 27 per cent of those over 65 claimed they have never 'needed' to confide in anyone, and men are 33 per cent more likely than women to believe therapy won't benefit them.
