Supermodel Bella Hadid has captivated her audience with a series of daring and sensual snaps to promote her burgeoning fragrance line, Orebella. The 29-year-old fashion icon showcased two distinct looks for the campaign, demonstrating her signature blend of high fashion and raw authenticity.
A Sensational Scent Showcase
In one particularly sultry image, Bella modelled a completely sheer, capped sleeve blouse adorned with floral and jewelled details. Choosing to go braless beneath the translucent top, she created a striking visual, accessorising with a pair of dramatic, colourful drop earrings. This look was used to promote her WINDOW2SOUL fragrance, capturing a moment of intense vulnerability and connection.
For a second promotional shot, the model adopted a different but equally arresting aesthetic. She slipped into a white, plunging halterneck jumpsuit, which featured a chic knotted belt at the waist. Completing this sophisticated yet racy ensemble with a black straw hat, Bella posed confidently with a bottle of her NIGHTCAP scent, shared with her millions of followers on Instagram.
The Invisible Battle: Living with Lyme Disease
This glamorous campaign arrives amidst a period where Bella has been increasingly open about her significant health challenges. The supermodel has been battling chronic neurological Lyme disease since her initial diagnosis in 2013, a condition shared by her mother, Yolanda, and brother, Anwar.
Just recently, Bella took to her Instagram Stories to share her struggles with what she describes as 'medical anxiety'. She reposted a slide from a chronic illness humour account that quipped about the relentless nature of living with a long-term condition. More pointedly, she shared a post from influencer Alexandra Wildeson titled 'The Duality of life with chronic illness,' adding her own heartfelt caption.
'The medical anxiety is soooooo real,' Bella typed. 'Thank you for putting every one of my thoughts and daily situations into one swipe. The truuuuuth!'
Advocacy and Mental Health
Bella's transparency extends beyond her physical health. Last month, on World Mental Health Day, she posted a poignant message detailing her own struggles. 'Something I've carried for many years is the weight of anxiety and depression,' she wrote. She described how these feelings can feel 'all-consuming, paralyzing, and invisible to the outside world,' often bringing a 'deep sense of shame.'
Despite these challenges, the model has found a source of strength, stating she has 'learned that this is not a weakness - it's a part of me.' She ended her message with words of support for others facing similar battles, writing, 'I want you to remember that you are not alone. and I love you so much.'
Her ongoing health journey was further highlighted back in September when she posted a series of candid images, some showing her receiving hospital treatment, including being hooked up to an IV drip. Her mother, Yolanda, also shared an emotional glimpse into her daughter's fight, posting a photo of Bella in a hospital bed and expressing the pain of 'watching my baby suffer' from the 'invisible disability' of Lyme disease.
Through it all, Bella Hadid continues to navigate her dual reality: a global supermodel fronting luxurious campaigns for her own brand, while simultaneously managing a debilitating and often misunderstood chronic illness with remarkable courage.
