Holly Willoughby took to Instagram over the weekend to wish her sister Kelly a happy 43rd birthday, sharing a sweet photo of the two embracing in front of an outdoor pop-up bar. The This Morning presenter, 41, captioned the image: 'Happy birthday to my beautiful sister @ladywilloughby …. Love you so so much… always.'
Fans quickly noted the sisters' uncanny resemblance, with one commenting: 'Apart from the blonde/brunette - twins.' Another added: 'You look so alike in this picture! Happy Birthday.'
The birthday tribute came as the sisters celebrated a win for Holly's spiritual business Wylde Moon, where Kelly serves as Managing Director. Prior to her birthday, Kelly shared on Instagram that the brand had received a 'Newcomer' award from The Fragrance Foundation UK for one of its fragrances, writing: 'Full of happy tears today. What a wonderful thing to happen.'
TV presenter Vanessa Feltz congratulated the sisters, commenting: 'Well done but I’m not surprised. The fragrance is enchanting.' Holly launched her first perfume under Wylde Moon in February 2022, with a 50ml bottle currently retailing at £42.
