Pregnancy skincare products, with names like 'mummy's tummy' and 'belly butter', are flooding the market, but dermatologists warn they prey on vulnerable women and offer little benefit. Stretch marks, the primary target of these lotions, develop deep in the dermis, making topical applications largely ineffective, experts say.
Dr Cara McDonald, a dermatologist, explains that stretch marks are determined by genetics, age, and rate of weight gain. 'A family history is significant,' she notes. The skin's dermis tears when it stretches too quickly, and surface creams cannot reach this layer. Dr Anita Lasocki adds that 'there is no evidence that creams or oils work at all to prevent stretch marks.'
Both specialists advise against spending money on expensive pregnancy-specific products. 'Keep your skin soft with whatever moisturiser agrees with you – it doesn't have to be expensive,' says Lasocki. McDonald agrees, stating that moisturisers only hydrate the epidermis, not the dermis where stretch marks occur.
For those seeking to reduce the redness of fresh stretch marks, vascular laser is an option, but time usually fades them within 12 months. Topical retinoids can improve appearance but should be avoided during pregnancy due to links to birth defects. Ultimately, lasers can only soften, not erase, stretch marks.
While some women experience a 'pregnancy glow' from increased oil production, others may face acne. The key message: save your money on fancy creams and use a simple moisturiser.
