For many, the bathroom cabinet is a graveyard of empty plastic bottles, a silent testament to our daily routines. While refillable deodorants have gained traction, one journalist decided to tackle another source of waste: the humble shower gel. Danielle Kate Wroe, a Senior Social News Reporter, took the plunge on November 19, 2025, swapping her usual plastic-packaged gel for an eco-friendly alternative from the brand Wild, and the outcome was better than she ever anticipated.
Making the Sustainable Switch
Danielle had contemplated the change for some time, but a primary concern held her back: her sensitive skin. The fear of a harsh reaction was a significant barrier. However, motivated by the substantial amount of plastic accumulated from monthly gel purchases, she decided it was time to bite the bullet. The solution presented itself through Wild, a company already renowned for its viral, refillable deodorants and now venturing into the body wash market.
How The Wild Refill System Works
The process is straightforward and designed with both aesthetics and sustainability in mind. First, customers select a permanent aluminium case. Danielle chose the 'Pink Ombre' design to add a splash of colour to her bathroom, but other options include a ghost, an Emma Bridgewater bee design for an extra £2, or a star print currently at half price.
Next comes the choice of scent. With a wide array of fragrances available, the selection process is part of the fun. Danielle opted for two: Spa Daydreams and Coconut & Vanilla. The full list of options is extensive, including Vanilla Butterscotch, Swizzels Squashies, Wildflower Bloom, and over a dozen others, ensuring there's a scent for every preference.
The Verdict: A Win for Skin and The Planet
Upon first use, any apprehension about skin sensitivity vanished. Danielle was shocked by how gentle the formula was on her skin, a common worry for those with sensitivities who often experience rashes or burning with new products. Not only was it mild, but the scent was also exceptionally gorgeous, even with her adventurous choice of Spa Daydreams over her usual gourmand favourites.
The refill mechanism proved to be simple and hassle-free, with no complicated steps. From an economic and environmental standpoint, the model is compelling. After the initial purchase of the case, you only need to buy the refills, making it a kinder choice for the planet by drastically reducing single-use plastic. Subscribing to refills offers a 20% saving, and each refill is estimated to last a month, even for someone who showers daily.
Overall, the experience was a resounding success. The product is easy to use, aesthetically pleasing, gentle on sensitive skin, and a positive step towards sustainable living. For those inspired to make the change, a Black Friday discount of 30% is available using the code AFFBF30, creating a perfect opportunity to try this eco-friendly alternative.
