Director Beeban Kidron Demands Big Tech's 'Tobacco Moment' for Child Safety
Beeban Kidron: Big Tech Needs Its 'Tobacco Moment'

Through the open windows behind Beeban Kidron drifts the unmistakable sound of children playing. Her north London office is sandwiched between a school and a nursery, and the occasional playground shriek functions as an aural reminder of what we are here to discuss: the safety and happiness of young people growing up in an age of screens.

Though our conversation takes some dark turns, only once does the film director turned crossbench peer and online safety campaigner for children lose her composure. "I have seen a lot of things I would rather not see," she says, slowly. "But the worst thing was not the most extreme. It was watching a child's face as she realised that the person who she thought was her friend was not her friend; that the sex acts she had been doing were not for her friend; and that there may have been other people in the room."

"And I watched her face and I watched her crumble. It was her spirit, it was her trust, it was her sense of who she was, it was her judgment. It was all those things that you need to be a human being, smashed."

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"I have seen some terrible things. But that moment is why I am …" She falters, briefly. "I am angry that we are willing to know this, and ignore this. And I find it very difficult to moderate that anger."

A Cry of Rage Against Political Inaction

The book Kidron has written about battling big tech, Users, is not simply furious. In parts it is gossipy, even unexpectedly funny, as her old celebrity life as the director of movies such as Bridget Jones: The Edge of Reason collides with her new political mission. (One anecdote ends with her old friend Elton John calling the then technology secretary Peter Kyle a moron, live on television.)

But the woman in front of me, makeup free and with her hair bundled up in a clip, is no Hollywood luvvie. Her expertise dates back to 2012, and a documentary she made when her own son and daughter were teenagers about how smartphones were changing childhood. That led to her founding the charity 5Rights Foundation, which campaigns for children's rights online, and a search for solutions taking her from Silicon Valley boardrooms to the Vatican and many places in between.

The book is an impassioned cri de coeur against an industry she sees as out of control, though she says it was written partly to show that we are not powerless to put it back in its box: that in an attention economy, individuals have the ultimate sanction of withholding our attention from the platforms desperate for it. But it is also an "absolute cry of rage against the political class" for what she sees as successive governments' failure to protect not just children but adults whose lives have also been reshaped by tech. "Come for the children, stay for humanity," she says drily.

Can She Really Not Name a Single Minister Who Got It Right?

"I think everybody who has been in a position of power is now on my side of the argument, and regrets they did not do more when they were actually in power," she concedes. "Some people would say they really fought one particular thing. But that is why I have written the book, to say we cannot be happy about one victory." She asks readers to zoom out and see the bigger picture of big tech's influence over governments – she seems particularly exercised about the tech money pouring into Tony Blair's eponymous institute, a notable cheerleader for AI – and what she considers politicians' willingness to accept that Silicon Valley is somehow special, above mere mortal rules and taxes. In the book, she describes a roundtable on cyberbullying convened by Prince William, where an outraged Facebook executive she declines to name shouts that the tech industry "will not be regulated from a small town in England" (apparently a reference to the information commissioner's base in Wilmslow).

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Still, her side of the argument seems finally to be winning. We are meeting in the aftermath of the safeguarding minister Jess Phillips' exasperated resignation from government, in which she accused Keir Starmer of failing to confront big tech. Shortly after our conversation, the wannabe Labour leader Wes Streeting will back a social media ban for under-16s – narrowly pre-empting government measures that are still under wraps at the time of writing – and Starmer will meet with parents who blame social media for their children's deaths. But Kidron is not satisfied.

"I am watching the bereaved parents, and it is getting a bigger and bigger group. I used to have them all on WhatsApp, I knew everybody's name, and now there are so many you cannot know their name, cannot fit them in a room," she says. "That is a preventable thing." Though her greatest fury is reserved for politicians she regards as soft on tech, there is plenty left for the platforms she portrays as endlessly insisting that safeguards she wants are too complicated or impractical, right up until they are not.

During the pandemic, she points out, companies who had long insisted they could not possibly censor their users suddenly discovered that they could suppress Covid misinformation after all. "Why the hell is it OK to ask them to do this but not child sexual abuse, not abuse against women, racism?"

But ultimately, it turns out, her beef is with what she regards as excessive deference to the God of money. "We are allowing people to make vast profits from social care while old people sit in their houses unattended; we are allowing people to put waste in our rivers and take the money … and what you see is that everyone in the world would die for 15 minutes on the beanbag" – meaning an invitation to tech company HQs. "And I think that is what our politicians have done. They have got so excited they have got their time in Silicon Valley they have forgotten their responsibility to us." Only now do I remember that her father was the Marxist economist Michael Kidron, co-founder of a socialist grouping that would later become the Socialist Workers' party.

From Filmmaker to Activist

Beeban Kidron was just about to start secondary school when, following surgery for a cleft palate, she lost the ability to speak for several months. Her salvation was a camera, lent by a family friend to help her express herself during the months of silence, which sparked her passion for film. At 16, she started working for the photographer Eve Arnold, before going on to film school and directing a string of documentaries, BBC dramas – including Jeanette Winterson's Oranges Are Not the Only Fruit – and films including the drag queen road movie To Wong Foo, Thanks For Everything! Julie Newmar.

Though at home "we did not sit around at the dinner table talking about extractive economies", she acknowledges she may have inherited her father's structural way of looking at the world. As a documentary-maker, Kidron was always drawn to gritty campaigning subjects, from the Greenham women's peace camp to sex workers. But it was after being ennobled, while in the middle of making her film on teenage social media use, that she realised she wanted to campaign for change via parliament rather than via a camera. What she enjoys about politics is the feeling of "relevance and being sort of connected, and feeling – not our importance in a big sense, but our importance to other people … I do not regret not being a film director any more."

What both careers have required is fearlessness. In Hollywood, she recalls an unhappy brush with Harvey Weinstein – involving bullying, she hastily explains, not sexual assault – and another film on which she was patronisingly referred to as "the little lady". Then there was the studio that flatly refused to delay the director's screening of a film she had made, even after she went into labour with her second child the day before. "So I gave birth at 4am, and went to the screening at 10am, and went back to hospital." She did what? "I think what is good is that would be actually illegal now," says Kidron drily, adding that by the time of her last film, there were "loads and loads of women" on set and the culture seemed transformed.

But the real transferable skill she draws on now in parliament is the ability to start from a blank screen, plus "the idea that no is not an answer".

Fighting for AI-Generated Abuse Material Legislation

Back in 2023, she was struggling to get Rishi Sunak's government to accept her legislative amendment outlawing the use of software to create or share AI-generated child sex abuse material (CSAM) – which is frequently made using pictures of real children. "One of the stories – and it was by far not the worst – that really made me furious was the person who took pictures of his neighbour's child while they were playing in the garden, and turned it into child sexual abuse scenarios for someone else, for money," she says. Having learned that AI CSAM can also involve pictures of adult women, digitally altered to render them children again, she got an image of herself as an eight-year-old generated and – after a minister refused even to look at it – threatened to give it to BBC News at Ten, alongside a story shaming the government for not acting. She got her way in the end, but if the answers are as obvious as she implies, why does she think there was such resistance?

In the book, Kidron describes a belief in parts of the Home Office at the time that artificially generated abuse images might keep "perverts off the streets", or prevent real children suffering. It is an understandable assumption, she argues, but a dangerous one. "The things people do not realise is that first of all it might be their child, their grandchild, themselves. If they are comfortable with their loved ones being in AI CSAM and doing things that are not even physically possible – from all orifices, at once – then they can hold that position. If they are not, it is over." Kidron herself found seeing her eight-year-old self in this context unexpectedly traumatising, even though she had full control over the process: it was only later, when a cousin sent her some innocent old family snaps, that she realised she could no longer see pictures of herself as a child unsullied. "It is absolutely not damage-free."

But what really frightened her was hearing from specialist police officers she has worked with that the proliferation of AI abuse, often more extreme than anything feasible in real life, may be accelerating the leap from viewing images of child abuse to actively perpetrating it. "The police really do believe that it both spreads and sort of disinhibits for abuse in real life. You have had a few practice runs and then you think you need the next hit, which is a real child," she says, citing recent research suggesting more than 800,000 men in the UK have a sexual interest in children.

Her advice to parents now is that "you should not put your children's pictures out there" on platforms where someone could potentially copy and use them. Not even if your social media is set to private? It may be worth the risk in "very closed loops" of friends and family, she says, but casually plastering the internet with snapshots of your kids clearly alarms her.

The Toll of Online Abuse on Politicians

Though her uncompromising stance has not always won Kidron friends in parliament, the fiercest resistance has come – as it does for many female politicians – from the anonymous depths of the internet itself. In the book, she describes an unnamed female colleague being bombarded with 36,000 abusive messages in a single month, followed by a death threat sufficiently credible that police advised her to abandon an evening out immediately. Is this routine intimidation chilling public debate?

"I know women who have been very, very brave but once the threats move on to their family they just go 'forget it'," she responds. "I know women who have fallen out with their husbands because their husbands have been upset that they have chosen to take it on, they feel a level of anxiety. I know women who have just stood down and said, 'I have done my bit' – and possibly quite rightly." For her own protection, Kidron chooses to stay off social media – but she is not, she stresses, a tech refusenik.

She has used ChatGPT to draft policy documents, research the book, and fix "some grammatical things" that as a 16-year-old school leaver she was not sure about. Though she swears she did not use AI to actually write it, she did feed ChatGPT a draft and ask what it thought, receiving the kind of sycophantic response for which chatbots are infamous. "Where it is amazing is the strength of its ability to do maths and identify patterns, to do diagnostics, to check what is not there," she acknowledges. But she remains unconvinced that generalist so-called large language models – rather than specialist ones for specific research purposes – are worth the risks, particularly to child users.

Kidron is scathing in the book about Nick Clegg, the former deputy prime minister and ex Meta executive, but I wonder if she agrees with him that the extraordinary wealth and power now being accumulated by the big AI players will lead to calls for their nationalisation if they are not careful. "I absolutely hope so," she snorts, though she finds it galling to hear that from someone she regards as "taking his $30m and leaving" from his front row seat at Silicon Valley.

And though she concedes that the new technology secretary Liz Kendall – who has promised to bring AI chatbots under regulation, amid concerns about their alleged role in teenage suicides – may be "personally more sympathetic" to her agenda than Kyle, Labour still is not moving fast enough for her. "This government will be either out of office or in their next term by the time the things they have promised parents come into being." It still is not clear, she says, where parents worried about children's chatbot use can get help.

Economic Growth vs. Child Safety

Some would say it is easy for Kidron to take the moral high ground when, unlike governments, she will not be held responsible for the economic consequences of strangling a potential AI boom at birth. What if tech is our best hope for growth, as successive governments back to the Cameron coalition have argued, funding the better public services and higher living standards that millions desperately need? "My challenge back is to say: and where did all that growth go?" she retorts, arguing that so far a decades-long Silicon Valley boom has created a few trillion-dollar companies but not mass prosperity. "I think it was Biden who said, 'Shall we just admit that trickle down does not trickle down?' You are absolutely right that the government think AI is the only game in town, but they are not even playing that game properly."

Recently Kidron helped lead a revolt against government proposals to let AI companies train their models for free on a vast array of books, music, films and photographs usually protected by copyright, which is seen in the creative industries as stealing artists' living. (Even some tech industry lobbyists seemed surprised ministers were making things so easy for them, she claims). She is baffled, too, at Britain surrendering national assets like NHS data to American AI companies, instead of trying to devise sovereign uses of them. "We have got cards! So many cards! We do not have to give in!"

In the book, she argues for this being tech's "tobacco moment", where evidence of public health risk becomes strong enough to justify state intervention. But does that hold when the link between social media use and mental health still is not anything like as clear as that between cigarettes and cancer, and while being online – unlike smoking – can have benefits for children as well as risks?

"I think there are three things that turn it around," she says, noting a string of lawsuits against tech companies in the US that have forced disclosure of their internal safety data to the courts. "One is the phenomenal lengths that tech goes not to show us their evidence. The other is what we have seen in disclosure. And the third is the evidence and testimony of children, parents, teachers, of campaigners …" Children, she says, "want to know why the adult world is missing in action".

Yet she is equivocal about a social media ban for under-16s, arguing it would leave older teens vulnerable while failing to tackle concerns about what nursery age children far too young to be on TikTok are doing online. "It drives me crazy that people are so obsessed with social media but not chatbots and what else is going on," she says, arguing that while a ban could empower parents to stand firm, it is no silver bullet. "I have voted for a ban three times, I am totally comfortable with it – why would you put a toxic product into the hands of a young child? But this does not deal with what is happening in nurseries, it does not deal with 17- and 18-year-olds, it does not deal with chatbots."

She is conscious, too, that some children's campaigners would rather outlaw addictive features such as infinite scrolling than specific apps. "I am literally at a crossroads between these two conversations because I have always believed in safety by design rather than banning, but I am absolutely with the rage of the parents who want a ban." Personally, she would flip the argument: do not deny children access to apps, but deny tech companies access to children until they can guarantee respect, privacy and safety.

Practical Advice for Parents

Kidron's own children are in their 20s now, but what rules would she impose, if she had younger ones? "No phones in the bedroom is possibly the biggest thing. I definitely would not give a phone until as late as humanly possible. Not at 11 years old to get them to school – I mean really late." But parents could also, she suggests, try leading by example. Kidron keeps her own phone on silent with vibrations switched off, so that it cannot interrupt her, and checks messages only when she chooses. Is she not afraid of missing some emergency? "For the most part, the worst incidents in your life do not involve a phone call, and cannot be stopped by a phone call. If there are vulnerable times, there is no reason not to switch your phone on between 3 and 4pm, say, and then when your kids are home from school turn it off." The point, she says, is to give other people back your attention.

Recently, a friend described watching a father on the tube, trying to entertain his young baby. Where once it might have been playing peekaboo with friendly strangers, all the baby saw was a row of heads lowered over phones, effectively snubbing it. "We do it to the baby on the tube, we do it when the kids come home from school, we do it to each other, and all the time we are enriching those bastards," she says, fiercely. "And when you think about it like that, I think 'I will have agency in this relationship.'" For days afterwards, whenever I am in the middle of something and my phone buzzes, I force myself not to look immediately. Like all small rebellions, it is faintly unnerving. But I cannot deny it feels good.

Users: How Big Tech Took Control and How to Fight Back by Beeban Kidron is published by WH Allen on 25 June.