The Apprentice's Iconic 'Losers' Cafe' Location Uncovered
As The Apprentice returns for its landmark twentieth season on BBC One, the hunt for Lord Sugar's next business partner intensifies, with candidates vying for a £250,000 investment and his coveted mentorship. Amid the high-stakes challenges—from international scavenger hunts to children's book writing—one ritual remains constant: the defeated team's pilgrimage to the so-called "losers' cafe." This venue serves as the dramatic backdrop where honest bickering and blame-shifting truly ignite, setting the stage for the boardroom confrontations.
Where Is The Bridge Cafe in The Apprentice?
Known affectionately as the "losers' cafe," The Bridge Cafe is the hotspot where unsuccessful candidates regroup after losing a task. It's here they await their summons back to the boardroom to face Lord Sugar, Baroness Karren Brady, and Tim Campbell MBE. Located on Westfields Road in Acton, West London, this unassuming eatery is just a short stroll from West Acton tube station on the Central Line, making it accessible to fans. Alternative routes include North Acton or Acton Main Line overground stations.
Despite its portrayal as a tense, unpleasant spot on the show, The Bridge Cafe boasts an impressive 4.4-star rating on Trip Advisor. Reviews from The Apprentice enthusiasts highlight its charm, with one fan noting, "I came here for lunch to visit the original café of shame on The Apprentice. The staff were very friendly and helpful, the service was amazing, and the food and drink were brilliant. I would recommend this place to other Apprentice fans." Another visitor shared, "As Apprentice fans, we popped in on the way to a football match. It was really good, we all had toasted sandwiches and tea and a good chat with the owner. He had lots of stories and was happy to chat." A third added, "Full of fascinating info about Apprentice, the local area, local celebs and all sorts, we chatted whilst enjoying a hearty full English and bubble n squeak. This is so worth a visit."
Other Cafes Used in The Apprentice
The Bridge Cafe isn't the only business featured in these memorable scenes. La Cabana Cafe in Willesden also served as a "losers' cafe" in past seasons, but according to Google, it has now permanently closed, leaving The Bridge as the primary location for these iconic moments.
The Apprentice continues to air every Thursday at 9pm on BBC One and BBC iPlayer, keeping viewers hooked on the entrepreneurial drama and the fate of candidates in the "losers' cafe."
