Ghostface has done it again. 'Scream 7', the latest instalment in Paramount and Spyglass Media's long-running slasher series, has set a franchise record with a domestic box office debut of $64.1 million (£50.5 million). This marks a significant improvement on the opening of 2023's 'Scream VI', which previously held the domestic opening weekend benchmark with $44.4 million.
The film also collected $33.1 million overseas, bringing its global total to $97.2 million. Despite carrying the largest budget in the series at $45 million, it is expected to turn a profit during its theatrical run. David A. Gross of Franchise Entertainment Research described the opening as 'sensational business', noting that smashing records is always good.
'Scream 7' is Paramount's first number one release in 12 months, following last March's action comedy 'Novocaine'. The success comes days after Paramount outbid Netflix for control of Warner Bros. Discovery. Paramount's CEO David Ellison has promised the joint media behemoth will release more than 30 films a year, though industry executives and theatre owners remain sceptical, fearing the merger could reduce the number of new films on the big screen.
The film faced several setbacks before its release, including the firing of star Melissa Barrera over social media posts deemed antisemitic, and the departures of co-star Jenna Ortega and director Christopher Landon. A vocal backlash, including protests at the Los Angeles premiere, did not deter audiences. The return of Neve Campbell, who secured a nearly $7 million deal after skipping 'Scream VI' due to salary disputes, boosted nostalgia. Premium screens, including IMAX, contributed 40% of global grosses.
Despite mixed reviews—34% on Rotten Tomatoes and a 'B-' CinemaScore—horror remains a strong draw for young audiences. Comscore's Paul Dergarabedian noted that 'Scream 7' was perfectly tailored for success, leveraging a strong marketing campaign and original stars. However, horror films often suffer steep second weekend declines, and 'Scream 7' may not be immune.
Holdovers rounded out the North American charts, with Sony's animated 'GOAT' in second place with $12 million, and Warner Bros.' 'Wuthering Heights' in third with $7 million.
