Netflix has triggered a wave of fury amongst dedicated fans of its hit reality show Love Is Blind UK, after dropping the highly anticipated reunion and final episodes without a shred of warning.
Viewers who had been eagerly awaiting the live reunion event were left stunned and frustrated to discover the episodes had already been quietly uploaded to the platform, completely bypassing the promised scheduled broadcast.
A Social Media Storm of Complaints
The decision sparked an immediate backlash on social media, with one exasperated fan taking to X (formerly Twitter) to vent: "Why has @NetflixUK dropped the final episodes of LIB early? We were supposed to watch it together! I feel robbed of the experience."
Another viewer echoed the sentiment, complaining about the lack of communication: "The way Netflix just dropped the LIB reunion with no warning… I'm fuming. What was the point of promoting a specific time?"
The frustration was palpable, with many feeling the early drop ruined the communal aspect of reality TV viewing. One fan succinctly summarised the collective mood, writing: "The way we've been waiting for this LIB UK reunion and Netflix just dropped it with no announcement… we've been robbed."
What Did Netflix Do?
Instead of the advertised live event that fans had marked in their calendars, Netflix made the decision to simply release the final batch of episodes onto the platform for on-demand viewing. This move completely eliminated the live, watch-along element that many viewers cherish with major reality TV finales.
The abrupt and unannounced change meant countless fans missed the initial drop entirely, risking spoilers from others who had already devoured the dramatic conclusion.
This incident has raised questions about Netflix's scheduling strategies for its unscripted content and its communication with its highly engaged subscriber base, who expect transparency for major season finale events.
