ITV has announced significant changes to its daytime programming lineup, set to take effect from January 2026. The shake-up will affect long-running shows such as Lorraine and This Morning, as the broadcaster aims to refresh its schedule.
According to reports, the new schedule will see adjustments in the timing and frequency of some programmes. Lorraine, hosted by Lorraine Kelly, is expected to move to a later slot, while This Morning may undergo format changes to attract a younger audience.
An ITV spokesperson confirmed the plans, stating that the changes are part of a broader strategy to modernise the daytime offering. The network has been reviewing viewer habits and feedback to ensure the schedule remains relevant in a competitive market.
Further details on specific programme timings and any new shows will be released closer to the implementation date. The overhaul comes as ITV continues to invest in digital platforms and on-demand services.
