Holly Willoughby, one of Britain's most beloved television presenters, is secretly orchestrating a spectacular return to the nation's screens, The Mail on Sunday can exclusively reveal.
The 42-year-old star, who dramatically stepped down from ITV's This Morning last October, is plotting her next career move alongside her husband and managing director, Dan Baldwin. Sources close to the couple indicate they are developing a powerful new production venture that could redefine her career.
The Masterplan: A New Production Powerhouse
Rather than simply returning as a face on screen, Willoughby and Baldwin are building a business empire from the ground up. Their company, Roxy Media, is poised to become a significant player in the UK's competitive television landscape.
"Holly and Dan are quietly and strategically working on a big-budget project," revealed a television insider. "They're not rushing. They're carefully planning Holly's comeback, which will be on their own terms and likely through their own production vehicle."
Laying the Groundwork
The couple's ambitions are backed by substantial financial planning. Company accounts show Roxy Media holds considerable cash reserves, providing the stability needed to develop projects without external pressure. This financial independence allows them to pursue creative ventures that truly reflect Willoughby's brand and values.
Industry experts note this strategy mirrors that of other successful presenter-producers like Claudia Winkleman and Graham Norton, who have built formidable behind-the-camera careers alongside their on-screen work.
A Calculated Return
Willoughby's approach to her return is described as "measured and strategic." Since her departure from This Morning following a alleged kidnap and murder plot, she has maintained a low public profile while quietly developing new projects.
Her brief return to television hosting Dancing on Ice demonstrated her enduring appeal with viewers, but insiders suggest her future projects will likely extend beyond traditional presenting roles into production and content creation.
The Future of British Television
Willoughby's planned comeback represents a significant shift in how top television talent manages their careers. By taking control of production, she aims to create sustainable, long-term opportunities that aren't dependent on any single network or show.
While details of specific projects remain closely guarded, industry watchers anticipate a major announcement in the coming months that could significantly impact the UK's entertainment landscape.
