ITV has sent shockwaves through its morning TV lineup with a dramatic schedule change that will see Good Morning Britain temporarily replaced by an extended version of Lorraine.
The unexpected move comes as ITV prepares to broadcast the 2024 BAFTA Television Awards live on Sunday, May 12. To accommodate the prestigious event, the network has completely reshuffled its usual programming.
What's Changing?
On the day of the awards:
- Lorraine will expand to a two-hour special from 9am to 11am
- The usual Good Morning Britain slot from 6am to 9am remains unchanged
- Normal programming resumes after the BAFTA coverage concludes
Viewer Reactions
The announcement has sparked mixed reactions from loyal viewers:
"Can't imagine my morning without GMB - this feels wrong!" tweeted one disappointed fan.
Others welcomed the change: "Finally more Lorraine! Her show deserves this spotlight."
Why the Change?
ITV's decision reflects the growing importance of awards shows in their programming strategy. The BAFTA Television Awards represent one of the biggest nights in British TV, attracting millions of viewers.
This temporary schedule adjustment allows ITV to:
- Provide comprehensive red carpet coverage
- Ensure smooth transitions between daytime and awards programming
- Capitalize on Lorraine Kelly's popularity to retain morning viewers
Regular programming is expected to resume on Monday, May 13, with both Good Morning Britain and Lorraine returning to their normal time slots.
