The highly anticipated blockbuster sequel, The Devil Wears Prada 2, has ignited a significant racism controversy in China, centering on the portrayal of an Asian assistant character named 'Jin Chao'. The film, a follow-up to the 2006 original, released a promotional clip online that introduced this character, played by actress Helen J. Shen.
Character Introduction Sparks Outrage
In the clip, Jin Chao is depicted as a 'nerdy' woman who proudly states she is a Yale University graduate with a GPA of 3.86. However, many Chinese social media users misheard her name as 'Chin Chou', which they argue sounds similar to a derogatory and racist slur against Chinese people. This misinterpretation quickly fueled online anger, with critics accusing Hollywood of perpetuating harmful stereotypes.
Social Media Backlash and Defence
One user expressed frustration, writing, 'Another racist Hollywood stereotype of Chinese people. They called this woman "Chin Chou". Nobody is called that in China.' Another directed a post at the film's director, questioning, 'Are you really clueless or just doing it on purpose?' A third simply asked, 'What kind of name is Chin Chou?'
Despite the uproar, many defended the film, calling the criticism unfounded. One commenter noted it was 'a bit far-fetched to link “Jin Chao”' to a slur, while another bluntly stated, 'Nobody discriminates against you. It is only you feeling low self-esteem.'
Silence from Production Team
As of now, the film's producers, directors, and stars, including Helen J. Shen, have not publicly commented on the controversy. The sequel is scheduled for release in China on April 30, following the original film's successful debut there in 2007, which earned £1.1 million in its first week.
Legacy and Anticipation for the Sequel
The original The Devil Wears Prada has become a cult classic in China, with the South China Morning Post reporting that on a Chinese film rating site, 800,000 fans gave it an average score of 8.2 out of 10. Many viewers praised the film for 'enlightening them about career attitude' and 'curing them whenever they felt exhausted.'
Nearly 40,000 people have already added the sequel to their watch lists, indicating strong interest despite the ongoing debate. This controversy highlights the sensitive nature of cultural representation in global cinema and the power of social media to amplify such issues.
