A 38-second promotional clip for The Devil Wears Prada 2 has sparked a major backlash online, with accusations of anti-Asian racism. Released by 20th Century Studios on 16 April, the clip introduces new character Jin Chao, played by Helen J Shen, as 'the former assistant's new assistant' speaking to Anne Hathaway's Andy Sachs.
Criticism centres on the character's dowdy clothing and glasses, which contrast sharply with other characters, and her recital of academic achievements including a Yale degree and high test scores. Social media users have labelled this an outdated 'nerdy bookworm' stereotype.
Further controversy surrounds the character's name, Jin Chao, which some claim sounds uncomfortably close to a racist slur. The Guardian has contacted the film's representatives for comment.
The sequel, due for release on 30 April in China and 1 May in the US and UK, has also faced prior criticism over a brand partnership with Starbucks.
