Hollywood heavyweights Bradley Cooper and Matthew McConaughey have reunited on screen for the first time in nearly two decades, starring together in a wildly unhinged new Super Bowl commercial that premiered on Monday. The Uber Eats advertisement, titled Hungry for the Truth, sees the longtime friends—and former co-stars from 2006's Failure to Launch—spiralling into an absurd debate about food, football, and conspiracy theories.
A Frenzied Food-Football Theory Takes Centre Stage
The minute-long spot frames McConaughey as a man utterly convinced that the entire sport of American football exists solely to make the nation eat. Cooper, portraying himself as a diehard Seattle Seahawks fan, pushes back vigorously against the escalating madness—until some of the theories begin to sound strangely plausible.
'When a quarterback runs, they call it a scramble,' McConaughey insists with full commitment, before adding, 'Think about it! Field goal post… designed after a fork.' The chaos only intensifies as McConaughey barrels ahead, stacking one food-meets-football 'coincidence' after another.
Parker Posey's Surprise Cameo Fuels the Madness
Just when the advertisement cannot possibly become more absurd, a fan-favourite from The White Lotus swoops in to pick a side. That surprise cameo belongs to actress Parker Posey, who pops up channelling her character Victoria Ratliff from the hit series.
Posey leans fully into the bit, siding decisively with McConaughey and actively fuelling his increasingly frenzied food-based theories. 'Did you tell him about pancake blocks?' she asks in Victoria Ratliff's signature droll delivery, to which McConaughey deadpans, 'Several times.'
Cooper's Desperate Pleas Fall on Deaf Ears
As the advertisement rolls on, Cooper repeatedly begs McConaughey to drop the elaborate theory—'you cannot keep this up'—but to absolutely no effect. McConaughey continues tormenting Cooper both in person and over the phone, relentlessly piling on examples like players' names: 'C.J. Ham, Malik Ham… Je'Rod Cherry… Don Cherry…'
'You're cherrypicking,' Cooper snaps back in exasperation, but McConaughey remains entirely unfazed. The madness finally culminates at what appears to be a Super Bowl watch party, where Cooper attempts one last ceasefire.
'Enough! You're never going to convince me that football's selling food. So, what do you say we just squash this beef?' Cooper pleads. McConaughey, ever cool, delivers the knockout blow: 'Beef's food… so's squash.' This sends Cooper spiralling yet again, with the Maestro filmmaker fuming, 'You son of a b—' as the ad cheekily cuts out, swapping the would-be expletive for 'burgers'.
Behind the Scenes: An Effortless Reunion
Cooper revealed that slipping back into scenes with McConaughey felt completely effortless, even after nearly two decades since Failure to Launch paired them as romantic rivals on screen. 'Working with Matthew was wonderful,' Cooper told Rolling Stone. 'Between takes, there was a lot of laughing and catching up. He was a great scene partner, and it's been so long since we worked together. I was so happy to reconnect.'
Interactive Elements and Football Fandom
The star power does not stop with Cooper, McConaughey, and Posey. Uber Eats is letting fans remix the advertisement themselves through what it dubs the 'first-ever Build Your Own Super Bowl Commercial.' Users can drop in additional cameos from personalities including Addison Rae, Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, and Pork Chop Womack.
A lifelong Philadelphia Eagles fan, Cooper has never been shy about folding his fandom into his work—even giving the team a shoutout in his Oscar-nominated 2012 film Silver Linings Playbook. Although the Eagles' playoff run ended with a Wild Card loss to the San Francisco 49ers this season, Cooper remained upbeat. 'The Eagles had a strong season - competitive, resilient, not always pretty, but they stayed in it,' he said.
As for Super Bowl loyalties this year, Cooper played it safe: 'No favourites this year,' adding he's 'just hoping for a good game.' The advertisement marks a memorable and chaotic return for one of Hollywood's most entertaining on-screen pairings.
