The launch of the Duchess of Sussex's new venture, American Riviera Orchard, has sent ripples through the royal commentariat, with one expert suggesting it carries a deeply personal and "telling" message aimed at her former life.
Royal author and biographer Tom Quinn has analysed the carefully curated branding, noting its pointed departure from the constraints of royal tradition. "It's a clear signal," Quinn states, "that Meghan is embracing a new, independent American identity, one that is entirely of her own making."
A Brand Steeped in Symbolism
The choice of the brand's name itself is loaded with meaning. The 'American' prefix is seen as a definitive declaration of her new national allegiance and home, a stark contrast to her previous title of Duchess. 'Riviera Orchard' evokes an aspirational, sun-drenched Californian lifestyle of luxury and wellness—a world away from the rain and protocol of London.
This calculated aesthetic, Quinn suggests, is a form of quiet retaliation. "For Meghan, this is the perfect revenge – to show that she can be hugely successful without the Royal Family," he explained. "It says, 'You tried to destroy me, but I am stronger and happier than ever.'"
The Unspoken Commentary on Royal Life
The brand's focus on jam and household goods is particularly symbolic. Quinn interprets this as a direct commentary on the menial tasks and lack of weighty, significant work she was reportedly offered as a working royal.
"There is a sense in which Meghan is saying, 'You wanted me to make jam? Well, I will make jam, but I’ll make it for a multi-million-dollar international business, not as a minor royal cutting ribbons,’" he analysed. The venture is perceived not just as a business, but as a powerful statement of autonomy and success on her own terms.
While the palace remains silent, the court of public opinion is divided. Supporters see it as a triumphant story of a woman rebuilding her life, while critics view it as another calculated move leveraging royal fame. Regardless of the perspective, Meghan Markle has once again masterfully commanded the global conversation, proving that her influence extends far beyond the institution she left behind.
