Fury as Cheryl Tweedy's Name is Stripped from Youth Centre
Fans of singer Cheryl Tweedy have been left furious after her name was dramatically removed from a royal youth charity centre in Newcastle that she helped establish. The former Girls Aloud star, who was a driving force behind the project, raised an impressive £1 million for the facility through her Cheryl Cole Foundation.
The Royal Visit and Rebranding
The centre, originally named 'The Prince’s Trust Cheryl’s Trust Centre', was a point of immense pride for the Geordie star. In November 2021, she described it as an "incredibly special" day when the then-Prince Charles visited the venue. However, following the accession of King Charles III to the throne, the overarching charity changed its name from the Prince’s Trust to the King’s Trust. This rebranding led to the signage at the Newcastle centre being replaced, with it now reading simply "King’s Trust".
A fan of the star expressed their disappointment, stating, "It’s very sad. She was the driving force behind it." This sentiment was echoed online, with another supporter calling the move a "cheap shot" and declaring it "not at all cool."
A Valued Royal Ally
At the height of her fame as an X Factor judge, Cheryl was seen as a valuable ally for the royal family, helping to boost public appeal. Her connection with the King dates back to a Prince’s Trust gala dinner in 2012, which was followed by a tea meeting at Clarence House. The King even brought in Cheryl's long-time mentor, Kristina Kyriacou, to serve as the PR chief for his extensive charity network.
Since stepping back from the spotlight after the birth of her son, Bear, with her late former partner Liam Payne, Cheryl has maintained a low profile. The One Direction singer tragically died last year at the age of 31. Cheryl was named the administrator of his £28.6 million estate on behalf of their son, the rightful heir.
A royal source has since clarified that "the naming of the centre was granted to Cheryl’s Trust on a temporary basis." They explained that when the charity officially changed its name this year, it made sense to update the centre’s title and signage accordingly. A spokesperson was quick to add: "Cheryl continues to be a highly valued Ambassador for the King’s Trust." This month, Cheryl made an ultra-rare public appearance at the 2025 Women of the Year awards.
