Cheryl Tweedy's name has been removed from the charity centre she helped establish, sparking anger among fans. The singer, 42, originally partnered with the Prince's Trust to create The Prince's Trust Cheryl's Trust Centre in Newcastle, for which she helped raise £1 million. The signage now reads simply 'King’s Trust' following the charity's rebrand after King Charles III ascended the throne.
The centre was a collaboration between Cheryl's own foundation and the Prince's Trust, which became the King's Trust this year. Fans expressed disappointment, with one posting online: 'Such a cheap shot that her name was removed, it's not at all cool.' Another said: 'It’s very sad. She was the driving force behind it.'
King Charles, then Prince of Wales, visited the centre in November 2021, a day Cheryl described as 'incredibly special'. During the visit, he thanked the former Girls Aloud star for her 'energy and enthusiasm'. It was reported that the King viewed Cheryl as a valuable ally in boosting his public appeal, even bringing in her mentor as a PR chief for his charity network.
A royal source stated that the naming of the centre was granted on a temporary basis, adding: 'When the charity officially changed its name this year from the Prince’s Trust to the King’s Trust, it made sense to update the centre’s title and signage as well.' A spokesperson confirmed that Cheryl remains a 'highly valued Ambassador for the King’s Trust'.
Cheryl stepped back from the spotlight after the birth of her son, Bear, now eight, with late One Direction star Liam Payne. Payne died last year at 31. Cheryl was recently seen at the 2025 Women of the Year awards, a rare public appearance.
