BBC Radio 1's Scott Mills has overtaken veteran broadcaster Steve Wright in the latest RAJAR ratings, marking a significant shift in UK radio listening habits during the COVID-19 pandemic.
The quarterly audience figures reveal Mills' afternoon show attracted 4.2 million weekly listeners, while Wright's long-running BBC Radio 2 programme drew 3.8 million - the first time Mills has surpassed his colleague in over a decade.
Pandemic Reshapes Listening Patterns
Industry analysts attribute the change to evolving listener preferences during lockdowns, with younger audiences tuning in more frequently to Mills' contemporary music mix and relatable presenting style.
"The pandemic accelerated existing trends in radio consumption," said media expert Sarah Johnson. "Listeners sought connection during isolation, and Mills' authentic approach clearly resonated."
Wright's Legacy Endures
Despite the ratings shift, Steve Wright remains one of British radio's most enduring figures. His afternoon show has been a staple of BBC Radio 2 since 1999, pioneering the "zoo" format with its team dynamic and celebrity interviews.
A BBC spokesperson commented: "Both presenters are valued members of our team. Audience figures fluctuate naturally, and we're proud to offer such diverse programming."
Digital Listening on the Rise
The RAJAR data also highlights continued growth in digital listening, with 65% of respondents now accessing radio via online platforms. This represents a 12% increase compared to pre-pandemic levels.
Key findings include:
- Smart speaker usage up 23% year-on-year
- Podcast listening increased by 18%
- 35-44 age group shows strongest growth in digital adoption
As the UK emerges from pandemic restrictions, broadcasters face new challenges in maintaining these evolving audience relationships while catering to traditional listeners.
