Welsh-language broadcaster S4C has issued an apology after mistakenly identifying one rapper as another during an afternoon programme.
The show, Prynhawn Da, displayed a photograph of Cardiff rapper Mace the Great while presenters referred to it as being of Sage Todz, a rapper from Penygroes, Gwynedd.
Sage Todz took to Twitter to criticise the error, writing: 'We gotta do better than this.' S4C responded, saying it was 'extremely disappointed' with the mistake and had 'apologised profusely' to the artist.
The broadcaster stated it had spoken to the production company to prevent a repeat of the incident. In a Twitter thread, S4C added: 'S4C has huge respect for Sage as one of the most exciting talents in Wales and we are currently collaborating on a number of projects with him.'
Another Welsh rap artist, SZWÉ, also expressed frustration on Twitter, calling the misidentification 'infuriating' and 'genuinely angering'.
