Olivia Attwood is set to emulate Molly-Mae Hague with a major business venture, as she has been announced as the new brand ambassador for iconic beauty retailer LOOKFANTASTIC. The 34-year-old reality star, who rose to fame on The Only Way Is Essex in 2017, has been dubbed the 'new Holly Willoughby' thanks to her TV and brand success, with campaigns for companies including Garnier, River Island, and Maybelline.
New Social Series and Stylish Campaign
Olivia will front a new social media series for LOOKFANTASTIC called STRIPPED with Olivia Attwood, where she interrogates the industry's biggest beauty topics alongside leading experts. She has also channelled her inner business mogul by posing in a suit and tie for a stylish shoot, with bosses lauding the move as a step into a 'new era' of beauty.
Olivia said: 'I'm so excited to step into my new role as LOOKFANTASTIC's Brand Ambassador. I'm a beauty obsessive and incredibly passionate about the industry both personally and professionally. Whether I'm investigating the latest trends for my documentaries or sharing my favourite products with my audience online, LOOKFANTASTIC is one of the industry's biggest players so being an ambassador is a real honour. Working with the team on the shoot was so much fun and a real reflection of who I am and how I approach beauty. I can't wait for everyone to see the new social series and campaigns we've been busy creating.'
LOOKFANTASTIC's Vision
Keely Gough, Managing Director of LOOKFANTASTIC, commented: 'At LOOKFANTASTIC, we've always believed beauty should feel effortless, accessible and real, and Olivia embodies exactly that. She doesn't just show beauty, she calls it out. Her playfully cool energy, sharp wit and unfiltered honesty cut through the noise and challenge outdated beauty narratives in a way that's both intelligent and entertaining. Olivia represents a new era of beauty. Confident, transparent and unapologetically human. Together, we're building the most connected beauty destination, where healthy skin, glam and trusted guidance are shared, not gatekept.'
Olivia's Other Ventures and Personal Life
Alongside a lengthy list of brand deals, Olivia also fronts her own podcast Olivia's House, where she recently opened up about her own history with plastic surgery. The influencer has never shied away from admitting she has gone under the knife several times and has previously said she's had fillers 'for years'. She has had two boob jobs, surgery on her lips and under eyes as well as multiple injectables. In 2019, she spent £2.5k on chin liposuction and contouring procedures.
Last week, Olivia returned from a sunny getaway to St Tropez with Pete Wicks, after the pair's romance was revealed when they were pictured kissing in a bar in London's Soho last month. Olivia and Pete are thought to be in the 'early stages' of a romance after she split from her husband Bradley Dack, who she has since accused of cheating on her multiple times.
Appearing on the Extra Dirty podcast last month, Olivia said of the fallout of her breakup: 'I can only see what I've had because people just like to give women a hard time. Someone wrote me on my TikTok yesterday when I was with the girls in New York having fun, and she's like "I really hope someone screws you over so badly, like you're such a cold calculated b***". I thought, it's because I'm open and I talk about all kinds of things, but I'm not going to video myself crying and put it on the internet. I'm just f*****g not. It doesn't mean I don't cry. I have cried, I've cried so hard during this breakup to the point where I f****g think I'm going to pass out, and then I will slap myself in the face and go to work. I don't need to be crying on the internet, I don't think that people, professionally, are going to respect me and book me to host their TV shows when I'm videoing myself lying on the floor crying.'
She continued: 'This relationship spans over a decade on and off, so it's such a big area of my life. And I think that when you know you tried, we both tried so many things to make it work, so of course it's just so sad. It's sad. And also, this is why I've not rushed to say anything because it's like, I can still acknowledge the fact that I like him and I love him as a person, those things can still be true while knowing that it's run its court. I think it would be easier if I hated him, which I don't. I think the breakups where they haven't been such serious relationships, they are easier.'
Turning her attention to the future, Olivia was asked to describe her ideal man, which she explained: 'I like tattoos, I like a beard, I like hair, I want something I can get my hands into. Confidence, but I'm yapping enough for both of us but you don't need to be talking all the time, but also confident enough to accept the fact that I don't shut the f**k up.'
The podcast episode was recorded on March 16, just over a week before a picture emerged of Olivia kissing her close pal Pete Wicks in Soho. She later confirmed their blossoming romance in a statement, whilst hitting out at Bradley. Olivia posted: 'I have stood by Brad for the last ten years during which he lied and cheated on me multiple times. The breakdown of our relationship is because of this. I was in love with him and the potential I saw in him and wanted always to help him try to be the best version of himself - as I did for 10 years - covering up. Lying to my family and friends. Arranging therapy. Believing the grovelling apologies. I of course now feel like a f*****g idiot. (Especially as more things come to the surface) I never wanted to say any of this. I find the whole situation utterly humiliating.'
