Jennie of Blackpink Teams Up with Beats for Exclusive Headphone Release
Global pop icon Jennie, renowned as a member of the chart-topping South Korean girl group Blackpink, has announced a high-profile collaboration with audio brand Beats. The partnership has resulted in the launch of the Beats Solo 4 – JENNIE Special Edition in a sleek Onyx Black finish. This marks the second joint venture between the singer and the company, following a previous red edition that sold out in less than a day seven months ago.
A Personal Evolution in Design
Jennie expressed her enthusiasm for the project, stating, 'We always knew my first drop with Beats was just the beginning of the story. This second chapter truly represents my personal evolution and self-discovery. I wanted to create something that felt both powerful and personal, and I'm so excited for everyone to experience this new chapter with me through these sleek headphones.' To commemorate the release, Beats has produced a campaign video featuring an exclusive new track from the artist.
Distinctive Aesthetic Features
At first glance, the headphones appear as a standard over-ear model, but closer inspection reveals unique design elements. Two elegant black bows adorn each side, dangling over the UltraPlush ear cushions. These bows are fully detachable, catering to those who prefer a minimalist look. Additionally, one ear cushion is embellished with symbols directly inspired by Jennie's musical repertoire. The package includes a colour-matched carrying case for portability.
Advanced Audio Technology and Performance
Beyond aesthetics, the headphones boast cutting-edge sound capabilities. Beats highlights the custom acoustic architecture with upgraded drivers, delivering robust audio output. The model also incorporates personalised spatial audio with dynamic head tracking, immersing users in music, films, and games by monitoring head movements for an interactive surround sound experience. In terms of battery life, users can enjoy up to 50 hours of listening on a single charge, with a quick 10-minute charge providing an additional five hours of playback.
Pricing and Availability
The Beats Solo 4 – JENNIE Special Edition in Onyx Black will be available for purchase starting Friday, April 24, priced at $199.99 in the US and £199.99 in the UK. Sales will commence at 09:00 PT in the US and 16:00 BST in the UK via Apple.com. In a related accessory launch, Beats has introduced a three-metre USB-C to USB-C cable in four colours—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—priced at £29.99 and available for immediate order.
