In a revealing conversation that blends nostalgia with forward-thinking business philosophy, legendary makeup artist and entrepreneur Bobbi Brown has disclosed what extinct entity she'd most want to bring back to life: the iconic video rental chain, Blockbuster.
From Cosmetics Counter to Cultural Icon
The beauty industry titan, who famously walked away from her billion-dollar namesake brand in 2016, opened up about her unexpected choice during a candid interview. "Blockbuster Video," Brown stated without hesitation, explaining that she misses the tangible experience of browsing physical shelves and the communal aspect of movie nights that streaming services can't replicate.
Her selection reveals more than just personal preference - it underscores her belief in the enduring power of physical experiences in an increasingly digital world.
The Wellness Revolution
Now at the helm of her new venture, Jones Road Beauty, Brown has shifted her focus from traditional makeup to what she calls "wellness in a bottle." The brand represents her evolved philosophy that beauty should enhance rather than transform, with products designed to make users look like the best versions of themselves.
"I'm not interested in covering up anymore," Brown explained, highlighting her departure from the heavy coverage trends that dominate social media beauty culture.
Lessons from Building Empires
Reflecting on her journey, Brown shared invaluable insights for aspiring entrepreneurs. Having built Bobbi Brown Cosmetics from scratch with just ten lipsticks in 1991, she understands the challenges of creating something meaningful.
Her advice is refreshingly straightforward: "Just start. Don't wait for perfection." This practical wisdom stems from her own experience of launching her original line while working as a freelance makeup artist.
The Art of Walking Away
Perhaps most remarkably, Brown discussed her conscious decision to leave the billion-dollar business that bore her name. "I knew it was time when the corporate structure began stifling creativity," she revealed, emphasizing the importance of staying true to one's vision even when it means walking away from financial success.
Looking Forward While Celebrating the Past
Brown's Blockbuster choice symbolizes her balanced approach to business and life - honouring what worked in the past while innovating for the future. Her current work with Jones Road Beauty continues this theme, combining her decades of beauty expertise with a modern approach to wellness.
As she continues to shape the beauty landscape, Brown remains an inspiring example of how successful entrepreneurs can evolve, pivot, and sometimes even resurrect the best elements of the past in new forms.
