Victoria Beckham has successfully captivated the beauty industry with the launch of her debut foundation, a product that is generating as much buzz for its premium price as for its performance.
The Spice Girl turned fashion and beauty mogul released The Foundation Drops with TFC8 last month, a collaboration with the esteemed skincare brand Augustinus Bader. The product carries a hefty price tag of £104 for a 30ml bottle, immediately setting it apart in the competitive cosmetics market.
A Foundation for Minimalists
On the product's description, Victoria, who can now be referred to as Lady Beckham following her husband David's recent knighthood, outlined her vision. 'We created The Foundation Drops for minimalists like me,' she wrote.
This philosophy was echoed in a video tutorial she posted to her TikTok account on September 3, where the 51-year-old explained her aversion to heavy foundations. 'I don’t like a foundation that is too heavy,' she stated, adding, 'There's nothing worse than when a foundation is really thick and you can literally see it sitting in these creases. I hate that.'
Her preference is for 'something that isn't going to sink into my skin', a goal she says she has achieved with this new formula.
Mixed Reactions from Shoppers
The launch has sent shockwaves through the beauty community, with many potential customers expressing disbelief at the cost. One stunned individual took to X to voice their opinion, writing, 'Victoria Beckham's foundation costing £100 is insane. I've got two YSL foundations, and it doesn't even cost that much combined.'
However, a different narrative has emerged from those who have actually purchased and tested the luxury item. The reviews from users have been overwhelmingly positive, creating a compelling case for the product's value.
'I hate that I love it so much because that dang foundation is so expensive,' one customer admitted. Another declared the dual-purpose skincare and makeup product 'is soooo good'.
The professional verdict is also leaning towards approval. Makeup artist Joanna Windram asked her TikTok followers, '£104 for a foundation, is it worth it??? I fear it is.' In her review, she gushed that the foundation is 'absolutely beautiful' and 'looks like skin', concluding, 'Didn't wanna love it, but I love it'.
Another TikTok user, @mandylikes, confirmed the hype, stating it was 'probably the most expensive foundation I own but I already know I will love it', praising how it 'melts so beautifully into the skin'.
Born from Personal Struggle
The drive to create this specific type of foundation is deeply personal for Beckham. She has been open about her long-term battles with her complexion, including struggles with bad acne.
In an interview with British Vogue in August, she revealed, 'I struggled with my skin throughout my entire life. When I say I used to have bad skin, there was a time when I couldn't put a pin between the acne on my face.'
She also recounted a relatable moment of insecurity, saying, 'I remember doing the school run when I was testing a different foundation and I felt so self-conscious that it was so heavy, I didn’t want to look the other mums in the eye – I felt like I had a mask on.'
This experience directly informed the creation of her own foundation. 'I want my foundation to give me confidence, to perfect my complexion, but I don’t want to feel like I’m wearing a mask. That’s a very old-fashioned look,' she explained.
Victoria describes the final product as lightweight and transformative. 'The formula melts into my skin for a naturally flawless complexion and nourishes with Augustinus Bader's TFC8® technology as I wear it,' she said. 'This is the first foundation that feels like nothing, yet truly does everything.'
This foundation is the latest addition to her growing beauty empire, Victoria Beckham Beauty, which she launched in 2019. The brand has previously released popular items like lipsticks, mascara, and a concealer. The brand's 2.4 ml Concealer Pen with TFC8, another collaboration with Augustinus Bader, retails for £64.
