Kate's Former Stylist Launches New Business Venture After 15 Years of Royal Service
Natasha Archer, the former personal assistant and stylist to the Princess of Wales, has officially launched her own consultancy business, marking a new chapter after 15 years of dedicated service to the royal family. The 37-year-old confirmed the news on social media, revealing she is now offering bespoke advisory services through her eponymous company.
Decades of Royal Dedication
Archer joined the royal household in 2010 as a personal assistant to both Prince William and Prince Harry. Following William's marriage to Kate Middleton, she began reporting to the then-Duchess of Cambridge and eventually became the future Queen's most trusted aide. Over the years, she evolved into an integral part of the private household, with Kate rewarding her loyalty with a promotion to senior private executive assistant in June 2024.
Her role expanded significantly in 2014 when she was appointed as Kate's personal stylist. According to royal sources, she was the mastermind behind the Duchess's wardrobe during the successful tour of Australia, where she was brought in to make Kate's style appear more "regal" at the late Queen's request. Archer often shopped online for Kate's outfits from retailers like ASOS and Topshop and encouraged the Princess to experiment more with fashion following the tour's success.
Behind the Scenes of Major Royal Moments
Natasha Archer has been present for some of the most significant moments in Kate's life over the past decade. She was one of the select few who visited the Princess after she gave birth to her three children at London's Lindo Wing. In July 2013, she was seen arriving at the hospital with the blue polka dot Jenny Packham dress that Kate wore for her first public appearance after Prince George's birth.
The stylist also played crucial roles during overseas tours. In 2016, she accompanied Kate to Canada and was responsible for some of her most glamorous looks, including a bright red Preen cocktail gown. During the historic 2019 tour of Pakistan, Archer introduced Kate to Pakistani designer Maheen Khan, arranging for custom-made pieces that received widespread praise.
Interestingly, both women welcomed sons in 2018 - Kate gave birth to Prince Louis in May, while Natasha announced the arrival of her son Theo in December.
Expanding Influence Beyond Kate's Wardrobe
Archer's responsibilities extended beyond curating Kate's wardrobe and managing her diary. Reports indicate she was also tasked with refreshing Prince William's style, which had been described as "estate agent" fashion. For the Canada tour, the then 29-year-old stylist added linen jackets and sweaters from J Crew, Jaeger, and Reiss to William's wardrobe, assuring the Prince she was merely helping him "edit" and "freshen" his look.
Her dedication to royal service was formally recognized in 2018 when she was invited to become a member of the Royal Victorian Order for her contributions to the royal family.
Personal Life and Recent Developments
Despite her high-profile position, Archer managed to maintain relative privacy. She was previously married to royal photographer Chris Jackson, who regularly accompanies the King and Queen and the Prince and Princess of Wales on official engagements. The couple split in September 2023 after six years of marriage.
More recently, Archer became part of the innermost circle supporting Kate through her cancer journey. The Daily Mail exclusively revealed that she personally collected the Princess of Wales from the London Clinic after her abdominal operation earlier this year. Kate announced she was in remission from cancer in January 2025.
Launching a New Chapter
On Instagram, Archer shared a black-and-white profile shot with the caption: "I'm Natasha - Founder & Creative Director. After almost two decades working within private households, I'm delighted to begin this new chapter, offering discreet, bespoke advisory services for those seeking considered guidance across wardrobe, personal presentation, creative direction, and the finer details that shape important moments."
It is understood that both the Prince and Princess of Wales have wished Natasha the very best for her new venture. Her departure from royal service in the summer of last year was reportedly to establish her own consultancy company, which has now come to fruition with the launch of her eponymous business.
Archer's new consultancy promises to bring the same discretion, attention to detail, and sophisticated style that characterized her fifteen years of service to the royal family to a broader clientele seeking expert guidance on personal presentation and important life moments.
