Harper Beckham Set to Launch Hiku Beauty Brand, Inspired by South Korean Cosmetics
Harper Beckham, the 14-year-old daughter of fashion icon Victoria Beckham and football legend David Beckham, is reportedly preparing to debut her first beauty line, positioning herself as the United Kingdom's answer to billionaire entrepreneur Kylie Jenner. The new brand, trademarked as Hiku by Harper, draws inspiration from South Korean cosmetics and is specifically tailored for Gen Z and Gen Alpha consumers, marking a strategic departure from her mother's high-end beauty products aimed at an older demographic.
A Dream Project Driven by Harper Herself
According to sources close to the family, this venture has been a long-term aspiration for Harper, who has been actively involved in every aspect of the launch. "This has long been a dream of Harper's—it has all been driven and led by her," a source revealed to the Sun. "She has seen first-hand how her mum has successfully cracked the world of beauty and, like so many girls her age, is obsessed with all things fashion and beauty."
The insider emphasized that while Harper's famous parents are supportive and proud, this initiative is distinctly her own. "This isn't a Brand Beckham thing, though—it is very much a Brand Harper thing," the source added, highlighting Harper's independence in spearheading the project.
Mentorship from Victoria Beckham and Early Exposure
Harper has benefited from unparalleled mentorship, having grown up immersed in the beauty industry through her mother's successful Victoria Beckham Beauty line, launched at London Fashion Week in September 2019. She has frequently been spotted testing her mother's latest products, even serving as the brand's "forever product tester." In July 2025, Victoria celebrated Harper's role, writing on social media: "Happy Birthday to the one who tries it all before anyone else – our forever product tester & #VBBMuse #HarperSeven."
Harper has also showcased her beauty skills on her own Instagram account, posting tutorials such as applying her mother's clear brow gel and doing makeup on her father David. These posts have garnered attention, with Victoria sharing them and adding affectionate captions like "Someone stole my @VictoriaBeckhamBeauty FeatherFix! Kisses #HarperSeven xxx" and "Sunday afternoon makeup with Harper. Kisses @davidbeckham."
Family Dynamics and Sibling Ventures
Harper's entry into the business world comes amid complex family dynamics. Her older brother Brooklyn, 27, has previously ventured into branding with his hot sauce line, Cloud23, but their relationship has reportedly become estranged. In January, Brooklyn publicly criticized his family in a scathing statement, accusing them of prioritizing "Brand Beckham" and public image over genuine connections. He wrote: "My family values public promotion and endorsements above all else. Brand Beckham comes first. Family 'love' is decided by how much you post on social media."
Despite this tension, Harper's launch is proceeding independently, with a focus on her personal vision rather than family endorsements. The beauty line is set to debut later this summer, aiming to capture the lucrative Gen Z market with its South Korean-inspired aesthetics and products.
Targeting a Younger Demographic with Innovative Products
Hiku by Harper is strategically designed to appeal to younger consumers, leveraging trends from South Korean beauty culture known for its innovation and quality. This move positions Harper to potentially rival Kylie Jenner's successful beauty empire, which has dominated the market with a similar focus on youth-oriented products. By tapping into her firsthand experience and family resources, Harper aims to establish a unique brand identity that resonates with her generation.
The launch reflects a growing trend of celebrity children entering the beauty industry, but Harper's hands-on approach and early exposure set her apart. As she steps into the entrepreneurial spotlight, all eyes will be on whether Hiku by Harper can achieve the same level of success as its inspirations, making Harper Beckham a formidable new player in the global beauty market.
