Move over, millennials—Gen Z is now leading the charge in the skincare revolution. With their meticulous routines and preference for clean, sustainable products, this generation is transforming the beauty industry. Brands like Boots and publications such as Vogue are paying close attention to their habits, eager to tap into this lucrative market.
The Rise of the Skincare Savvy Generation
Unlike previous generations, Gen Z views skincare as an essential part of self-care rather than just a beauty trend. Their routines often include multiple steps, from double cleansing to serums and SPF, all carefully curated from social media influencers and dermatologist-approved advice.
Why Boots and Vogue Are Investing in Gen Z
Boots has reported a surge in sales of skincare products favoured by younger consumers, such as hyaluronic acid and niacinamide. Meanwhile, Vogue has dedicated entire features to decoding Gen Z’s skincare obsession, highlighting their preference for transparency and sustainability.
The Future of Beauty
As Gen Z continues to dominate consumer trends, the beauty industry is adapting fast. Expect more brands to prioritise eco-friendly packaging, cruelty-free formulas, and science-backed ingredients to win over this discerning demographic.
