Adidas has come under fire for allegedly appropriating traditional designs from the indigenous communities of Oaxaca, Mexico, without proper authorisation. The controversy erupted after the sportswear brand released products featuring patterns closely resembling those crafted by local artisans.
Outcry from Oaxacan Communities
Indigenous groups in Oaxaca have accused Adidas of exploiting their cultural heritage for profit. The intricate designs, deeply rooted in the region’s history, were reportedly used without consultation or compensation.
Claudia Sheinbaum, Mexico’s president-elect, has condemned the move, calling it a blatant disregard for indigenous rights. "These patterns are not just art—they are a part of our identity," she stated.
Adidas Responds
In a brief statement, Adidas acknowledged the concerns but stopped short of issuing an apology. The company said it was "reviewing the situation" and emphasised its commitment to "ethical collaborations."
Critics, however, argue that the brand’s response is insufficient, demanding concrete action such as profit-sharing or formal partnerships with Oaxacan artisans.
Broader Implications
This incident highlights the ongoing debate around cultural appropriation in global fashion. Similar controversies have embroiled other major brands, raising questions about intellectual property rights for indigenous communities.
Activists are urging stricter regulations to protect traditional designs from commercial exploitation without consent.
