The Traitors' Real Winners: Who's Set to Cash In After the Finale?
The Traitors UK's fourth series is drawing to a dramatic close this week, with viewers eagerly awaiting the gripping finale to see if the Faithfuls can unmask the Traitors in time. As the fog clears on this January's must-watch television, hosted by the inimitable Claudia Winkleman, the show has captivated millions with its tense gameplay and psychological twists.
However, beyond the castle walls and the battle for the cash prize, several standout contestants are already emerging as real winners, poised to reap significant rewards long after the cameras stop rolling. Here, we explore the promising futures awaiting these stars of season four.
Harriet Tyce: The Author Seeing Book Sales Soar
Despite her banishment from the castle last week, former barrister turned crime author Harriet Tyce has made a lasting impression. Her courtroom-style takedown attempt of fellow contestant Rachel Duffy, particularly during a fiery breakfast table outburst and tense roundtable, grabbed viewers' attention and sparked widespread discussion on social media.
This surge in visibility has translated into a remarkable boost for her literary career. According to The Bookseller, Harriet's book sales increased by an impressive 95.6% following her first appearance on the show. Her most recent novel, A Lesson In Cruelty, published in 2024, saw weekly sales jump from 181 copies to 354, as reported by NeilsenIQ BookData. Similarly, her 2020 thriller, The Lies You Told, experienced a 93.4% rise in weekly sales after she graced our screens.
Stephen Libby: The Social Media Sensation
Stephen Libby, the Scotsman known for his risky moves in the game, has seen his public profile skyrocket. Whether or not he secures the cash prize, his Instagram following has ballooned to 188,000 followers, indicating a rapidly growing fanbase drawn to his Traitors persona.
Interestingly, the cyber security consultant might be eyeing a move into showbiz post-show. Fans have noted his connection to comedian Lou Sanders, whom Stephen's boyfriend Daniel Quirke clarified is a friend rather than a landlord. With this celebrity link and his burgeoning social media presence, Stephen appears well-positioned for opportunities in the entertainment industry, regardless of his final fate in the game.
Matthew Hyndman: The Entrepreneurial Spirit
Although his attempt to join the Traitors was thwarted by the ceremonial dagger twist, leading to his banishment, Northern Irish contestant Matthew Hyndman has cultivated significant popularity. He manages two Instagram profiles: his main account with 142,000 followers and a secondary one, HeadstandMatty, boasting 25,500 followers.
It is this side profile that holds lucrative potential. Matthew sells nude photographs of himself performing headstands in various rural Scottish locations for £120 each, as part of his Upended project. This exhibition was previously featured at Bard, a gallery in Edinburgh dedicated to Scottish craft and design, in October 2024. Since his Traitors appearance, he has continued to promote and sell these artistic snaps, describing them to Attitude magazine as "acts of defiance and liberation."
Jack Butler: The Personal Victory
In a heartfelt moment during last week's episode, Faithful Jack Butler shared his secret plan to propose to his girlfriend with any potential winnings. He revealed, "I'm planning to propose to my partner, so it'd be nice to spend a bit of money on that, maybe taking her somewhere nice."
True to his word, Jack popped the question to his girlfriend Kim during a summer trip to Santorini, Greece. Jewellery brand Durham Rose shared enchanting engagement photos in August, captioning the post with excitement about the "dreamy Santorini, sun-kissed yacht, and a YESS to this beautifully bespoke ring!!" This personal milestone, hinted at on the show, suggests Jack may have achieved his own form of victory, irrespective of the game's outcome.
As the finale approaches this Friday, with an epic final episode at 8.30pm followed by The Traitors Uncloaked at 9.45pm, the suspense builds. Yet, for these contestants, the real rewards are already unfolding, proving that success on The Traitors extends far beyond the castle's walls.
