The fashion world is abuzz as Scarlet Hefner, the 18-year-old daughter of Playboy heir Cooper Hefner, has been unveiled as the fresh face of Guess's latest campaign. The teenager follows directly in the footsteps of her mother, Playboy Playmate Scarlett Byrne, marking a new generation entering the modelling spotlight.
A Family Affair in Fashion
Scarlet's debut comes with full maternal endorsement, as her mother Scarlett Byrne proudly shared the campaign images across social media. The mother-daughter duo showcase a striking resemblance in their modelling portfolios, though Scarlet carves her own path with this high-profile fashion placement.
The campaign imagery reveals the young Hefner embracing the signature Guess aesthetic - donning denim pieces and sultry expressions that echo the brand's iconic photographic style. Her natural confidence before the camera suggests modelling may indeed run in the family bloodlines.
Following Famous Footsteps
Scarlet's entry into the fashion industry continues a multi-generational connection to public-facing roles. Her father Cooper serves as Chief Creative Officer of Playboy Enterprises, while her mother achieved fame as a Playboy Playmate before transitioning into acting.
The timing of Scarlet's professional debut coincides perfectly with her recent 18th birthday, marking her legal transition into adulthood and ability to pursue modelling contracts independently. The Guess campaign represents her first major foray into the fashion industry.
Social Media Celebration
Family pride was evident as Scarlett Byrne shared her daughter's professional milestone with followers. "So proud of my baby girl," the actress captioned her social media post, featuring campaign images that highlight Scarlet's striking features and modelling poise.
The campaign has generated significant attention across fashion circles, with many noting the genetic blessings that have passed from mother to daughter. Scarlet's comfort in front of the camera suggests this initial campaign may be just the beginning of her modelling journey.
