Television presenter Paddy McGuinness has found himself at the centre of an online debate after showcasing a dramatic physical transformation, with some social media users suggesting he used artificial intelligence to alter his 'before' picture.
The Dramatic Transformation and AI Accusations
The 52-year-old star took to Instagram this week to reveal the results of a gruelling 75-day fitness regimen known as the 75 Hard challenge. The side-by-side photos prompted immediate reaction from his 2.2 million followers, with several accusing him of digitally manipulating the starting image to make his progress seem more impressive.
Addressing the speculation on BBC Radio 2's The Scott Mills Breakfast Show, McGuinness responded with humour. "The most hilarious thing was people saying my before photo was AI," he remarked. "Surely it's the after which you AI? The AI is when you're painting on abs."
Binge Eating and the 75 Hard Regime
McGuinness candidly explained that the 'before' picture was the direct result of a deliberate, nearly two-month period of overindulgence. "I thought 'right, I'm going to eat what I want and not do anything', I wanted to go ground zero and work my way up again," he admitted. Looking back, he was shocked by his own commitment to the binge, which involved "beer, cakes, and biscuits."
He described the impact as profound, stating: "The effect it had on my body, and more importantly my mind, was staggering."
The 75 Hard challenge, created by American entrepreneur Andy Frisella, is notoriously strict. Its daily requirements include:
- Two separate 45-minute workouts, one outdoors.
- Drinking 4.5 litres of water.
- Following a specific diet with no cheat meals or alcohol.
- Reading 10 pages of a non-fiction book.
McGuinness, who completed the challenge this month, said boredom initially motivated him, but he ultimately wanted a task "really out of my comfort zone." He plans to share a full time-lapse video of his 75-day journey next week.
Seeking the Next Challenge
The TV personality, who previously tested his limits in the 2024 Children In Need ultra-endurance cycle challenge, is already looking for his next feat. He reflected on the cycle ride, which spanned three nations and eight counties, as an experience that left him wondering "how did I manage that?"
His advice for others considering a similar challenge is to start steadily. "The best advice if you're doing a challenge like that is don't do too much straight away," he offered. "It's just about getting yourself out and doing it."
While he did not reveal specific weight loss figures, McGuinness emphasised the power of willpower, concluding his Instagram post with a tongue-in-cheek tip: "PS the tan helps." The full interview aired on Wednesday 14th January 2026.