Influencer Molly-Mae Hague has inadvertently sparked a festive fashion debate after revealing her family's Christmas Eve tradition, with fellow star Vogue Williams swiftly adding her own opinion to the mix. The discussion centres on the custom of gifting new pyjamas to wear on the night before Christmas, a practice that divides households across the UK.
The Pyjama Tradition That Divided Opinions
Molly-Mae, the 24-year-old creative director of PrettyLittleThing, took to her Instagram Stories to share the heartwarming Hague family ritual. She posted a video showing a pile of neatly wrapped presents, each containing a new set of pyjamas for her, her fiancé Tommy Fury, and their one-year-old daughter, Bambi. The tradition involves the family opening these gifts on Christmas Eve and wearing the fresh sleepwear to bed, ready for Santa's arrival.
"Our Christmas Eve tradition," Molly-Mae wrote alongside the clip, which featured festive music and showed the coordinated pyjama sets. However, this seemingly innocent custom quickly became a hot topic among her 7.5 million followers. While many adored the idea, a significant number confessed they had never heard of such a tradition, leading to a flurry of comments and questions about its origins.
Vogue Williams Weighs In on the Festive Debate
The conversation soon reached podcaster and model Vogue Williams, who decisively shared her stance on her own social media. Vogue, married to former Made in Chelsea star Spencer Matthews, made it clear she is a firm advocate of the Christmas pyjama tradition. "I LOVE the Christmas Eve PJs thing," she declared emphatically to her followers.
She elaborated that the practice is a staple in her own household with Spencer and their three children. Vogue's endorsement added considerable weight to the debate, highlighting how the custom is cherished in some families while completely unknown in others. Her intervention turned a simple Instagram story into a wider cultural discussion about festive routines.
A Glimpse into Molly-Mae's Family Christmas
This year's celebration holds special significance for Molly-Mae and Tommy Fury, as it marks their second Christmas with daughter Bambi, who was born in January 2023. The couple, who got engaged in the summer of 2023 after meeting on the reality TV show Love Island in 2019, are known for sharing snippets of their family life.
The pyjama tradition offers a tender insight into the family-focused holiday they are building. The coordinated sleepwear, often matching or thematically linked, is seen as a way to create picture-perfect memories and a sense of unity before the excitement of Christmas Day. For influencers like Molly-Mae, such moments also become valuable, relatable content that resonates with millions of followers navigating their own holiday plans.
The online reaction has been a mixture of admiration and curiosity. Many fans praised the tradition as "adorable" and "so sweet," with some vowing to adopt it for their own families. Others expressed surprise, commenting that they thought it was an exclusively American custom or simply a modern trend popularised on social media.
Ultimately, the festive pyjama debate underscores the diverse tapestry of UK Christmas traditions. Whether it's leaving out mince pies and carrots, hanging stockings, or the relatively newer custom of Christmas Eve pyjamas, each family's rituals contribute to the unique magic of the season. Molly-Mae Hague and Vogue Williams have simply put one of those charming, if divisive, customs squarely in the spotlight.
