Hollywood heavyweight Jason Momoa has launched a passionate campaign against two global giants - tech behemoth Apple and rock legends Metallica - accusing them of disrespecting sacred Hawaiian land.
The Aquaman star, himself of Native Hawaiian heritage, took to social media with an emotional video plea that's since gone viral across platforms.
The Sacred Site at Stake
At the heart of the controversy lies Kaho'olawe, an island carrying profound spiritual significance for Native Hawaiians. For generations, this land has been revered as a sacred space, making recent commercial activities particularly painful for indigenous communities.
"This is a place our ancestors cherished," Momoa emphasized in his heartfelt address, his voice thick with emotion. "Seeing it used for commercial gain feels like a betrayal of our cultural heritage."
Hollywood vs Corporate Giants
The conflict emerged when Apple selected Kaho'olawe as the backdrop for their latest MacBook Air campaign, while Metallica reportedly filmed music video content on the hallowed grounds.
Momoa didn't mince words in his condemnation: "When massive corporations like these come onto our sacred lands without proper understanding or respect, they're not just filming - they're desecrating."
More Than Just a Celebrity Complaint
This isn't merely another celebrity cause. Momoa positions himself as a genuine representative of his people's interests, stating he feels "compelled to be the voice for those who aren't being heard."
The actor's campaign highlights the ongoing tension between commercial interests and indigenous rights, particularly in Hawaii where tourism and development frequently clash with cultural preservation.
A Growing Movement
Momoa's protest joins a growing wave of indigenous activism across Hawaii and beyond. Local communities are increasingly pushing back against what they perceive as cultural appropriation and disrespect for sacred sites.
"We need to educate and create awareness," Momoa urged his followers. "These places aren't just pretty backdrops - they're living, breathing parts of our cultural identity."
As the video continues to circulate, pressure mounts on both Apple and Metallica to respond to these serious cultural sensitivity concerns.
