The presenters of Good Morning Britain delivered an unexpected swipe at their BBC rivals during a recent episode. Hosts Susanna Reid and Ed Balls were back in the ITV studio to cover the day's most significant stories from throughout the UK and internationally.
Discussion with Regular Contributors
During the programme, the presenters spoke with regular contributors Gillian Keegan and the Mirror's Kevin Maguire. Towards the conclusion of the discussion, Susanna raised a recent revelation made by Ed's wife, Yvette Cooper.
"Before we go, the Foreign Secretary's preference for what she watches in the mornings. [She] was grilled. Her name's Yvette Cooper. I'm not sure if you know, but she's related to someone we sit with every morning," Susanna stated.
"The Sun's political editor, Jack Elsom, asked the Foreign Secretary the big question in an interview with The Sun," she went on, with Ed enquiring: "Did he?"
The Big Question
Susanna confirmed: "Yes," before continuing: "And the biggest question was, 'Does she prefer to watch Good Morning Britain or anything else in the morning?' Let's have a look."
The footage was then shown, with the journalist enquiring: "BBC Breakfast or GMB?" Yvette responded: "I'd get into real trouble, wouldn't I? So, I'm going to have to say GMB, aren't I? Because otherwise I'd be in real trouble when I get home."
Back in the studio, Ed jokingly remarked: "What? Bit grudgey if you ask me. Come on, Yvette. If that's all you can do, you might as well go and watch BBC Breakfast."
A surprised Susanna swiftly interjected: "No, no, no." Kevin continued: "Don't punish her that way!" with Gillian observing: "She's loyal!"
Ed Balls Jokes About BBC Breakfast
Ed proceeded to say: "She's travelling around the world and she misses her sleep... She misses her sleep, so a bit of BBC Breakfast in the morning, you know." Kevin seemed to complete Ed's thought, remarking: "[It] would send her to sleep ohhh!"
Other Topics on GMB
Elsewhere on today's GMB, Susanna and Ed discussed the surge in internet fraud. Trading Standards says Meta must take greater responsibility to safeguard people from digital scams in another call for increased oversight of social networking platforms.
An estimated 15 billion fraudulent advertisements feature on Facebook daily, with Meta generating billions of pounds annually in income from them. Consumer organisations argue criminal networks are taking advantage of users and the government must take stronger action to hold major technology firms accountable.
Good Morning Britain airs weekdays on ITV1 and ITVX at 6am.
