Good Morning Britain hosts Susanna Reid and Ed Balls took a cheeky swipe at their BBC rivals during a live broadcast. The presenters were joined by regular commentators Gillian Keegan and Kevin Maguire when a comment about Yvette Cooper's morning TV preference led to a humorous exchange.
The Moment Unfolds
As the segment wrapped up, Susanna brought up a recent confession from Ed's wife, Yvette Cooper. 'Before we go, the Foreign Secretary's preference for what she watches in the mornings. She was grilled. Her name's Yvette Cooper. I'm not sure if you know, but she's related to someone we sit with every morning,' Susanna said.
She continued: 'The Sun's political editor, Jack Elsom, asked the Foreign Secretary the big question in an interview with The Sun.' Ed asked, 'Did he?' Susanna replied, 'Yes,' before adding, 'And the biggest question was, 'Does she prefer to watch Good Morning Britain or anything else in the morning?' Let's have a look.'
The footage showed the reporter asking, 'BBC Breakfast or GMB?' Yvette responded: 'I'd get into real trouble, wouldn't I? So, I'm going to have to say GMB, aren't I? Because otherwise I'd be in real trouble when I get home.'
Ed's Playful Retort
Back in the studio, Ed cheekily remarked: 'What? Bit grudgey if you ask me. Come on, Yvette. If that's all you can do, you might as well go and watch BBC Breakfast.' A shocked Susanna immediately interjected: 'No, no, no.' Kevin continued: 'Don't punish her that way!' with Gillian observing: 'She's loyal!'
Ed proceeded: 'She's travelling around the world and she misses her sleep... She misses her sleep, so a bit of BBC Breakfast in the morning, you know.' Kevin seemed to complete Ed's thought, declaring: 'Would send her to sleep ohhh!'
Online Fraud Discussion
Meanwhile on today's GMB, Susanna and Ed discussed the surge in online fraud. Trading Standards insists Meta must take greater action to shield people from internet scams in another call for stricter oversight of social media giants. Approximately 15 billion fraudulent advertisements surface on Facebook daily, with Meta generating billions of pounds annually from such content. Consumer organisations argue criminal networks are targeting users while the government should increase pressure on major technology firms.
