Hollywood icon George Clooney is set to be crowned the undisputed 'King of Endorsements' following the revelation of his latest multi-million pound partnership. The Mail on Sunday can exclusively disclose that the 64-year-old actor has signed a lucrative new deal with US-based food delivery service Grubhub, adding another major brand to his formidable portfolio.
From Coffee to Cuisine: A New Deal Filmed in Hertfordshire
The Oscar-winning star has been spotted in recent weeks filming advertisements for Grubhub at North Mymms Park, an Elizabethan mansion and estate near Hatfield, Hertfordshire. This new venture marks a significant expansion from his most famous brand association. For two decades, Clooney has been the globally recognised face of coffee brand Nespresso, a role which has reportedly boosted his personal wealth by an astonishing £30 million.
In his long-running Nespresso campaigns, part of the Nestlé Group, Clooney has frequently showcased his comedic talents. In one memorable advert, he dressed in full medieval armour, playing a knight who time-travels to modern-day New York in a quest for the perfect coffee.
A Portfolio Worth Half a Billion
Clooney's endorsement empire is vast and highly profitable. He has served as a brand ambassador for luxury Swiss watchmaker Omega since 2007, a partnership that reportedly earns him a staggering £2.2 million annually. His commercial reach extends across various industries, from a 2010 campaign for Fiat cars that earned up to £1 million, to work with Italian vermouth brand Martini & Rossi.
Other notable brands that have benefited from the Clooney touch include:
- DNB Bank
- Omaze
- Warburtons
- Mercedes-Benz
- Toyota
When combined with his earnings from film roles in blockbusters like Gravity and the Ocean's Eleven franchise, alongside these brand partnerships, Clooney's total net worth is estimated to be around £500 million. He lives with his wife, renowned human rights lawyer Amal, 47, and their eight-year-old twins Ella and Alexander, in a Thameside home in Sonning, Berkshire.
The Endorsement Throne: A Competitive Landscape
Despite his colossal wealth and enduring appeal, Clooney's financial crown may yet be challenged. His endorsement portfolio, while immensely valuable, is reportedly outnumbered by fellow actor Dwayne 'The Rock' Johnson, who boasts a whopping 14 separate brand deals. This sets the stage for a fascinating commercial rivalry at the very pinnacle of celebrity marketing.
Nevertheless, the new Grubhub agreement solidifies George Clooney's status as one of the most sought-after and effective brand ambassadors in the world. His ability to command eight-figure sums, two decades after his first major campaign, demonstrates a unique and lasting marketability that few can rival.
