British actor Vinette Robinson has thrown her support behind a vital new campaign aimed at protecting vulnerable young people across the United Kingdom. The initiative, spearheaded by The Independent in partnership with the charity Missing People, seeks to raise a crucial £165,000 to fund a new support service.
A Critical Lifeline for Young People in Crisis
The campaign, named SafeCall, addresses a stark reality: approximately 70,000 children are reported missing in the UK every single year. For many of these young individuals, fleeing their circumstances can appear to be the only available choice. Robinson, known for her roles in popular television series, has emphasised that this path is fraught with danger. "Running away is not the way out," she stated, highlighting that what seems like an escape often leads children into greater risk rather than to safety.
The funds raised will be directly channelled to Missing People to establish a new, dedicated service. This provision is designed to be a first point of contact for children and teenagers who feel they have nowhere else to turn. The core promise of the service is to offer someone to trust, someone who will listen, and a clear, supported path to safety.
Building a Path to Safety and Trust
Announced on Friday 19 December 2025, the SafeCall campaign represents a proactive step in child safeguarding. The partnership between the national newspaper and the long-established charity combines public awareness with frontline expertise. The goal is to intercept crises before they escalate, providing an alternative to disappearance.
Robinson's public endorsement is a significant boost for the campaign, using her platform to draw attention to an issue that often remains hidden. Her plea focuses on changing the narrative for at-risk youth, ensuring they know that help is available and that there are safer alternatives to running away. The new service aims to be that reliable, confidential resource, fundamentally aiming to reduce the number of children who feel compelled to go missing each year.
By contributing to the £165,000 target, the public can help build a tangible safety net. This initiative underscores a collective responsibility to protect the most vulnerable, ensuring that every child has access to support and a chance for a secure future.
