Saudi Arabia is embarking on an extraordinary £160 million megacity development that promises to revolutionise Middle Eastern tourism with its stunning artificial white sand beaches and world-class luxury resorts.
A Visionary Coastal Transformation
The ambitious project, set along Saudi Arabia's picturesque coastline, will feature pristine manufactured beaches using specially imported white sand to create paradise-like settings. This groundbreaking initiative represents a significant shift in the kingdom's economic diversification strategy, moving beyond oil dependency toward becoming a global tourism powerhouse.
Economic Impact and Job Creation
Industry experts predict the megacity will generate substantial economic benefits, including:
- Creation of over 10,000 new jobs in hospitality and construction
 - Attraction of international luxury hotel brands
 - Development of supporting infrastructure including marinas and entertainment facilities
 - Positioning Saudi Arabia as a premium tourist destination
 
Luxury Amenities and Sustainable Features
The development will incorporate cutting-edge sustainable technology alongside opulent amenities. Visitors can expect eco-friendly resorts, crystal-clear swimming lagoons, and exclusive beach clubs designed to compete with established destinations like Dubai and the Maldives.
Environmental considerations form a core part of the project, with plans for coral reef preservation and water conservation systems ensuring the development maintains ecological balance while delivering unparalleled luxury experiences.
Strategic Tourism Expansion
This megacity represents just one component of Saudi Arabia's broader Vision 2030 plan to transform its economy and global image. The timing coincides with the kingdom's efforts to attract international visitors through relaxed visa policies and major entertainment events.
Construction is scheduled to begin later this year, with the first phase expected to welcome tourists within three years, marking a new era for Middle Eastern tourism and luxury travel experiences.