For British travellers seeking a city break that moves beyond the well-trodden paths of Paris or Rome, an unexpected new contender has arrived. Riyadh, the capital of Saudi Arabia, is now directly accessible from London, offering a journey into a nation undergoing a profound transformation.
A New Destination Takes Flight
The connection was solidified last week as Virgin Atlantic launched its new daily, six-hour flight service from London Heathrow. The maiden voyage was marked by the presence of the company's founder, Sir Richard Branson, who expressed his enthusiasm for the destination. He described Saudi Arabia as "one of the most extraordinary countries I've ever visited", noting the significant changes and the warm welcome awaiting visitors.
This new air link is a cornerstone of the ambitious Saudi 2030 vision, a national project designed to diversify the oil-rich economy and redefine its global image. The strategy is already showing results, attracting international attention and figures like football star Cristiano Ronaldo, who joined the local team Al-Nassr in 2023.
Discovering a City of Contrasts
Once primarily a hub for business, Riyadh is now in the midst of a cultural and architectural renaissance. The city is a vast metropolis of ruler-straight boulevards and futuristic skyscrapers, set dramatically in the heart of the Arabian desert. Its population is booming and is expected to reach nine million by 2030, with a remarkably young average age of just 29.
Despite its rapid modernisation, the city proudly celebrates its deep-rooted history. For an authentic taste of traditional life, visitors head to Najd Village, a restaurant where diners sit on rugs and cushions, feasting on local dishes such as stews, cheese sambosa, and lamb with kabsa rice, all finished with Saudi coffee and dates.
A key historical site is Diriyah, on the outskirts of the city. Here, the At-Turaif district, a mudbrick citadel and UNESCO World Heritage Site, is considered the birthplace of the first Saudi state. The adjacent Bujairi Terrace offers a modern contrast with its boutiques and restaurants.
From Sky Bridges to Desert Adventures
The city's dramatic evolution is best viewed from the Sky Bridge at the top of the 300-metre Kingdom Tower, offering a panoramic view of the sprawling city below. For a complete change of pace, the Dunes and Dates desert camp provides an escape from the urban lights, offering stargazing, camel rides, and sandboarding.
Accommodation options are expanding rapidly. A standout is the Bab Samhan hotel in Diriyah, which masterfully blends traditional Najdi mudbrick design with luxury, featuring shady courtyards and geometrically patterned bedrooms for around £400 per night.
Saudi Arabia is actively changing, with recent social reforms allowing local women to drive and vote. While conservative attire is still recommended, the environment is becoming more accessible, making Riyadh a surprising and compelling option for the intrepid British tourist.
