Move over Amalfi Coast, there's a new Italian jewel capturing the hearts of savvy travellers seeking authentic Mediterranean charm without the crowds and sky-high prices. Welcome to Procida – a vibrant fishing island being hailed as 'the Santorini of Italy' for its breathtaking colourful houses cascading down to turquoise waters.
The Colourful Alternative to Tourist Crowds
While tourists flock to Capri and Positano, this tiny Neapolitan island has quietly preserved its traditional Italian character. With its rainbow-hued harbour, lemon groves, and laid-back atmosphere, Procida offers the perfect blend of picture-perfect scenery and genuine local life.
Surprisingly Affordable Mediterranean Escape
What makes Procida particularly appealing for British travellers is its accessibility. Budget airlines including Ryanair and easyJet offer direct flights from multiple UK airports to Naples starting from just £35 return. From Naples, a short 40-minute ferry ride transports you to this island paradise.
What to See and Do in Procida
- Marina Corricella: Explore the island's iconic colourful harbour, a photographer's dream with its cascade of pastel buildings
- Terra Murata: Discover the highest point on the island featuring historic fortifications and panoramic views
- Beach Hopping: Relax on hidden coves and beaches like Chiaiolella and Ciraccio with their crystal-clear waters
- Local Cuisine: Sample fresh seafood at family-run trattorias where pasta dishes cost significantly less than tourist hotspots
Why Choose Procida Over Other Italian Destinations?
Unlike its more famous neighbours, Procida maintains an authentic fishing village atmosphere. The island measures just 1.6 square miles, making it easily explorable on foot. Accommodation costs are substantially lower than the Amalfi Coast, with charming B&Bs offering rooms from €70 per night.
This hidden gem gained international recognition after featuring in the film 'The Talented Mr Ripley', but has managed to avoid mass tourism, preserving its unique character and affordable prices.
Best Time to Visit
For ideal weather without the summer crowds, visit during May-June or September-October. The Mediterranean climate ensures warm temperatures perfect for exploring and swimming.
With direct budget flights from the UK and its undiscovered charm, Procida represents the perfect opportunity to experience authentic Italian island life before the rest of the world discovers this colourful paradise.
